Senior Creative Strategist (US based)

About Malaberg:

Malaberg is a rapidly growing, UK-based, direct-to-consumer company renowned for its innovation and effectiveness in the wellness, nutrition, and beauty sectors. As we continue to expand, we seek a visionary Senior Creative Strategist specialising in video production to enhance our brand's presence in the direct-to-consumer and direct-response markets.

Role Overview:

The Senior Creative Strategist will be crucial in shaping Malaberg's future by leading our video content strategy. This position involves crafting compelling, high-performance video content that engages and captivates audiences, drives conversions, and strengthens brand loyalty.

-Develop and oversee end-to-end video content strategy for DTC and DR campaigns, including digital ads and social media.

-Stay ahead of video marketing trends, platform-specific best practices, and emerging technologies to create cutting-edge and audience-relevant content.

-Collaborate closely with the copy, production and marketing teams to align creative output with strategic goals.

-Create compelling, data-informed video concepts that clearly focus on audience engagement, conversion optimization, and measurable ROI.

-Experiment with formats, storytelling techniques, and visual styles to differentiate the brand while maintaining consistency across platforms.

-Ability to oversee and direct both lightweight social shoots and larger branded ones.

-Manage timelines, budgets, and resources to deliver high-quality video content that meets deadlines and exceeds expectations.

Requirements:

-Proven Leadership: Extensive experience in leading creative video campaigns and video strategies, specifically in the DTC or DR industries.

-Expertise in Video Production: Comprehensive knowledge of the video production process, from initial planning to post-production, with a particular emphasis on editing and optimization for different platforms.

-Innovative Mindset: A track record of technological proficiency and innovation, comfortable using a variety of cameras and production equipment.

-Deep Understanding of Audience Engagement: Advanced knowledge of storytelling techniques and audience psychology across major social platforms, including YouTube, TikTok, Instagram, and Facebook.

-Based in the US (East Coast preferred), with openness to occasional travel for photoshoots

-Interest in or familiarity with using AI tools for content creation, ideation, or creative workflows

Join Malaberg:

If you are passionate about using video to transform consumer interactions and foster brand growth, we invite you to apply to join our team.
Apply now to lead Malaberg's creative revolution and help us shape the future of how brands connect with consumers through video.