Social Media Executive - corporate office

MADI International is a leading beauty and cosmetics Trading and distribution company committed to delivering high-quality products and experiences.

We are looking for a creative and driven Social Media Executive to join our team remotely from Lebanon and help elevate our digital presence.

Key Responsibilities:

• Develop, schedule, and publish engaging content across all social media platforms (Instagram, Facebook, TikTok).
• Assist in creating innovative campaigns aligned with marketing objectives.
• Monitor trends, competitors, and industry insights to keep strategies fresh and effective.
• Manage community engagement: respond to comments, messages, and mentions promptly and professionally.
• Collaborate with design, content, and marketing teams to produce high-quality visuals and copy.
• Track, analyze, and report on social media performance metrics (engagement, reach, conversions) and recommend improvements.
• Plan and execute paid social campaigns, including content preparation and performance tracking.

Key Requirements
Must have
Bachelor's degree in Marketing, Communications or related field
2–4 years in social media management, ideally beauty, haircare, skincare or retail, in-house or agency
GCC market experience; understands regional audiences and cultural sensitivities
Fluent written and spoken English; Arabic strongly preferred
Strong copywriting and eye for on-brand visuals
Hands-on with Meta Business Suite, TikTok, Snapchat and native analytics
Organized: manages multiple brands and calendars in parallel without missing deadlines
Nice to have
Experience in a multi-brand distributor setup, working with principal brand guidelines
Creator/influencer coordination experience
Basic understanding of paid social