DISTRICT MANAGER – FRANCE

Location: France (Home Office)
Reporting to: Regional Sales Leader
Travel: 40–60%
Contract: Full-time

THE ROLE

We are looking for an experienced District Manager to lead and develop a network of dealers across France within the construction equipment sector.

This role will be responsible for driving commercial performance, strengthening dealer relationships, increasing market share and ensuring sustainable regional profitability.

Acting as the key point of contact between the company and its dealer network, the successful candidate will combine strong commercial acumen, market knowledge and a hands-on approach to business development.

KEY RESPONSIBILITIES

Sales & Business Performance

• Drive the achievement of regional sales targets, market share and annual business plan objectives.
• Monitor monthly sales performance, retail activity, machine stock levels and invoicing targets.
• Work closely with dealers to identify business opportunities and maximise commercial results.
• Ensure regional profitability through effective pricing, discount and product mix management.

Dealer Network Management & Development

• Manage, support and develop a network of dealers across France.
• Build strong, long-term relationships based on trust, collaboration and mutual business growth.
• Regularly assess dealer performance and identify areas for improvement.
• Define and implement dealer development initiatives in line with the company's strategy.
• Support dealers in strengthening their commercial capabilities and operational performance.

Market Development & Forecasting

• Develop and agree regional marketing plans with dealers and ensure their effective implementation.
• Forecast machine sales and coordinate order planning.
• Contribute to industry and market forecasts.
• Support brand positioning, visibility and reputation across the region.
• Represent the business during customer visits, trade fairs and other market-related events.

Market Intelligence & Reporting

• Monitor market trends, competitor activity, pricing strategies and customer requirements.
• Identify opportunities arising from changes in the competitive landscape.
• Provide regular market feedback and reports to internal stakeholders.
• Identify evolving customer needs and communicate relevant insights to support commercial strategy.

Cross-functional Collaboration

• Work closely with internal teams, including Sales, Marketing, Finance, Credit & Collections and Product Management.
• Coordinate with relevant stakeholders to ensure alignment between regional priorities and company objectives.
• Support the resolution of dealer-related commercial and operational challenges.

THE IDEAL CANDIDATE

• University degree in Business Administration, Engineering or a related field, or equivalent professional experience.
• Minimum 5 years of experience in dealer network management, ideally within the industrial equipment or construction machinery sector.
• Strong understanding of the construction equipment market and dealer business models.
• Good technical knowledge of machinery, products and attachments.
• Proven ability to manage commercial relationships and drive business performance.
• Strong understanding of customer requirements across different market segments.
• Fluent in English.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.
• Excellent communication, negotiation and relationship-building skills.
• Self-driven, entrepreneurial and results-oriented mindset.
• Ability to work independently, organise priorities and manage multiple stakeholders.
• Flexible, resilient and hands-on approach to problem-solving.
• Willingness to travel extensively across France.

KEY COMPETENCIES

• Strategic & Commercial Focus: Ability to prioritise business objectives and identify opportunities for sustainable growth.
• Innovation & Continuous Improvement: Openness to new ideas, market developments and improved ways of working.
• Execution & Results Orientation: Strong ownership, determination and ability to translate plans into measurable results.
• Relationship Management: Ability to build trust and maintain effective partnerships with a diverse dealer network.
• Communication & Diplomacy: Confidence in managing complex stakeholder relationships and navigating challenging business situations.
• Adaptability: Ability to manage a diverse product portfolio and respond effectively to changing market conditions.

WHAT SUCCESS LOOKS LIKE

• Achievement of regional sales and profitability targets.
• Increased dealer performance and commercial capabilities.
• Stronger dealer relationships and network development.
• Improved regional market presence and market share.
• Accurate forecasting and effective execution of business plans.
• High-quality market intelligence and reporting.