Head of Marketing - Part Time

1. The Core Marketing Challenge

B2B / Supply Side (Property Owners): Convincing property owners to hand over their assets to Locanda to maximize yield.

B2C & B2B2C / Demand Side (Guests & Relocations): Driving direct bookings from luxury travelers, high-net-worth individuals (HNWIs), multinational corporations, and upscale relocation firms.

2. High-Impact Strategic Pillars

To maximize a part-time schedule, prioritize these high-leverage initiatives:

Brand Positioning & Trust Building

Because premium hospitality thrives on reputation, establish Locanda Homes as the absolute standard of "worry-free premium living" in Riyadh.

Asset Creation: Oversee the development of high-end investor data rooms and slick B2B pitch decks that highlight occupancy rates, premium property care, and revenue-share optimizations.

Case Studies: Package current owner success stories (like testimonials from premium asset owners in Riyadh) into powerful lead-generation magnets.

Direct Booking Optimization (B2C)

Relying entirely on third-party channels (like Booking.com or Airbnb) eats into margins. Your marketing strategy should aim to shift the booking mix toward direct channels.

Performance Marketing: Set up hyper-targeted search and social campaigns aimed at international corporate travelers booking mid-to-long-term stays in Riyadh.

SEO & Local Search: Optimize "Premium short-term rentals Riyadh" or "Luxury corporate housing Riyadh" to capture organic demand before it hits major OTAs (Online Travel Agencies).

Corporate Partnership & Account-Based Marketing (ABM)

Work directly with the sales or business development teams to open doors with multinational corporations and high-end relocation agencies.

LinkedIn Thought Leadership: Position Locanda's executive team as experts on Saudi Arabia's booming hospitality sector under Vision 2030.