Marketing Director APAC

Position Reporting To General Manager Asian SBU (Temporary No Subordinates, Need to work with the marketing management department and brand management department of Qingdao Headquarters, China)
One of the world's leading tyre development and manufacturing companies in a mission to bring the best customer experience with our cutting-edge technology and high commitment to quality. Sailun, being one of the fastest globally growing tyre companies, has been progressing upward steadily every year in the global industry ranking. With the passion of making great tyres for the future and providing innovative solutions to our customers, the company continuously invests in tyre research and development, and intelligent production which evolves in the complete tyre ecosystem from upstream to downstream. A diversified portfolio of tyre products has now reached 150+ countries and regions in the Americas, Europe, Asia and Africa. With over 14,000 dedicated talents, we are heading to extend our operating footprints in the major markets to best serve the local customer needs, with an ambition of being the local market leader. As the key market for growth, we are looking for Marketing Manager to support our clients in Asian overseas sub-regions.Essential Functions: Contribute and co-develop annual business plans for Asian overseas working closely with the business unit leadership, key sales and finance peers. Drive the development of strategic brand positioning, brand identities and properties for Asian overseas market. Influence a very clear and actionable product roadmap and innovation path to accelerate Asian overseas unit sales commensurate with ambitious capacity expansion plans. Lead the development of commercial initiatives to harden the delivery of annual business plans and strategic marketing plans for Asian overseas unit and selective global business units. Standardize, expand and deploy signature customer and consumer marketing communication/promotional programs regionally and globally to share best practices and build brand trust and equities with B2B key influencers. Champion mix and price optimization in an effort to ensure revenue growth management is fully maximized. Continue to refine and align the development of strategic brand positioning, strong product narratives, brand identities and properties for Asian overseas unit and its portfolio of private label and/or consumer directed brands. Co-champion the development of industry leading customer relationship management, customer marketing and business solution programs for Asian overseas units lead business units. Establish and manage principle external marketing agency relationships to support development and implementation of customer and consumer marketing platforms. Leading and coaching a highly committed and diverse team consisting of five main functions: product management, market and business intelligence, customer marketing, communications and sponsorship and events. Work closely with key cross functional stakeholders to align on key short term and long-term plan deliverables. Prioritize, develop, field and report insights from market segment measurement, usage and attitude studies. Leverage market and brand insights to build compelling category management programs for key accounts.Skills and Qualifications: Demonstrated category management and influencing skills with the ability to develop relationships and credibility with top tier customers. Innovative thinker, with a track record for translating strategic thinking into action plans and action. Experience in building, mentoring, and coaching a diverse, fully capable marketing team and instilling marketing capability across an enterprise. Excellent judgment and creative problem-solving skills: including negotiation and conflict resolution. Ability to make decisions in a changing environment and anticipate future needs and trends and pivot quickly as priorities change. Energetic, flexible, collaborative and proactive working cross functionally. Team leadership skills that positively impact both strategic, tactical finance and administration initiatives. Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management.Preferred Education and Experience： A Bachelors degree in Marketing, or equivalent number of years of experience. Minimum of 5 years experience in a senior management role. Minimum 10 years B2B and B2C experience in a 4ps marketing leadership -ideally within an world's famous tire enterprises (such as Cheng Shin Tire/ Maxxis, Giti tire , etc). Demonstrated experience and leadership in managing comprehensive strategic marketing and commercial leadership priorities to advance an organizations mission and goals. A strong P&L, analytical and numeric acumen. Global, cross-cultural experience is an asset and highly considered.What We Offer: A platform to raise your innovative ideas and bring them to fruition to see the business impact and make your mark in the tyre industry and beyond; Being part of a rapidly growing company which strives for further success worldwide; Being immersed in a people-oriented culture built on trust and respect; Being part of a diverse, fun, high-spirited and empowered team and interacting with counterparts from other regions internationally and colleagues from varied disciplines; A commitment to train and develop you continuously throughout your career; A career path that allows you to demonstrate your full potential; Competitive compensation and benefits package and non-financial recognition to reward your dedication and achievements.