Description
The E-commerce Manager for Japan will be responsible for working with a cross-functional team thru end-to-end management of our commercial operations owning the e-commerce strategy & performance and overseeing the relationship with all e-commerce platforms.

The ideal E-Commerce candidate is a team player, world-class ecommerce operator, with solid experience managing an online business in Japan, especially with key players like Rakuten & Amazon, as well as D2C businesses.

The position will report to the GM of Japan and will collaborate closely with the marketing team, Finance Manager and the international team.

This is an exceptional opportunity to work for a best-in-class company that is a global leader in high-quality hair removal and skincare solutions. He/She will play a key role in shaping a growing Japanese e-commerce business with the support of cross functional teams and 3rd party agency partners.

Responsibilities

• Act as the strategic and operational lead on brand s e-commerce business, working with e-commerce agencies to set up new stores and/ or manage existing stores, develop & optimize portfolio x pricing x channel strategy.
• Oversee product and promotional campaigns, develop and optimize product detail pages, understand user journeys, and form analysis, insights, and recommendations to drive KPIs
• Above scope includes all current & new EC platforms, as well as D2C site.
• Collaborate with various cross-functional departments to ensure assortments, product launches, promotional activity, advertising, and e-commerce catalog content lead to desired business results driving sales and conversion rates
• Develop strong operational relationship with e-commerce platform/customer to gain support
• Allocate e-commerce budget to maximize revenue generation and ROI
• Manage tools, analyze dashboards and reports to monitor digital shelf performance, SEO metrics, advertising performance, pricing updates, content changes, and competitive landscape and share
• Provide consistent and actionable performance analysis, reporting, and insights that feed back into the future strategies
• Proactively monitor digital shelf to evaluate compliance, customer reviews, product ratings, and evaluate the competitive landscape to identify opportunities.
• Manage online pricing strategies such as markdowns and promotions in collaboration with the team with the aim to optimize net revenue management and margins
• Manage store operations including forecasts, inventory, merchandising, fulfillment.
• Develop e-commerce and performance marketing strategies, including live broadcasts and promotional plans in accordance with the seasonal calendar
• Work with the marketing team to develop top of the funnel marketing strategy to drive traffic to our stores
• Analyze e-commerce/ performance marketing activities: create reports to demonstrate effectiveness, ROI, and opportunities for growth
• Analyze purchase customer behavior: optimize path to conversion, minimize funnel drop off etc.
• Identify new online sales channels where we can be competitive
• Monitor competitor sales and marketing on e-commerce platforms
• Develop strong understanding of category dynamics and drivers
• Perform overall QA of all brand and product sites/pages
• Stay up to date with industry trends, NPDs, new ad formats, emerging technologies, and incorporate them into our paid media strategies
• Work diligently on maximizing consumer reviews
• Research and dissect e-commerce metrics, recommend strategies to correct, maintain, or improve the e-commerce business performance.
• Deliver weekly, monthly and quarterly reporting on site metrics, communicating user trends and recommend improvements based on benchmarks and goals

Must Haves

• Written & Spoken fluency in Japanese & English
• 3-5 years of experience in related role
• Experience running e-commerce and/ or marketing within the medical / beauty device environment
• Passionate about building working relationships with e-commerce platforms & agency partners
• Proven track record of driving revenue and profitability
• In-depth functional knowledge of how to sell and market on Rakuten & Amazon
• Understanding or experience of managing performance marketing/ e-commerce marketing programs including paid search, display, email, retargeting, and ability to develop related strategy
• Project planning and management capabilities
• Ability to work collaboratively as part of a small but growing team
• Excellent analytical skills
• Strong communication skills with cross-functional team
• Hands-on experience required, with strong can-do attitude & initiative
• Strong knowledge and an expert of digital marketing channels and platforms in Japan, including but not limited to Line, Instagram, X, YouTube, TikTok etc
• Proficiency in digital marketing analytics tools commonly used in Japan, such as NINT and SaaS analytics platforms (Similarweb, Semrush etc)
• Experience in optimization of digital performance marketing based on data metrics.
• Strategic and fast thinker with a data-driven approach to decision-making and problem-solving.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• The person will have an affinity for local consumers and customers, and bring passion, strength of character, rolling sleeve up attitude and a bias for action.
• A head for business.
• Strong leadership skills or capacity to develop these.

Ideal Experiences

Consumer-focused digital activation:

• Successful hands-on experience in a product-focused, consumer-facing sector or broad consumer products, with a track record of building digital activation plans targeting different stages of the customer journey/market funnel (Awareness, consideration, and conversion).
• Promotion experience in relevant categories: Experience promoting products in relevant categories such as beauty devices and skincare, and personal care appliances within e-commerce environment in Japan.