Brand Manager

As the company evolves and positions itself for future opportunities, the Brand Manager will

ensure the brand remains strong, adaptable, and aligns with corporate objectives. The ideal

candidate will bring a strategic mindset, deep experience in brand development, and the ability to

lead through change while maintaining brand integrity.

Education

• Bachelor’s degree in marketing, Business Administration, Communications, or a related
  
  

field.

• Advanced degree or relevant certifications in Brand Management, Marketing, or Business
  
  

Administration is a plus.

Experience

• Minimum 5 years of experience in brand management, strategic marketing, or related
  
  

roles, ideally in healthcare, biotech, or life sciences.

• Proven success in developing and executing brand strategies and omni-channel
  
  

campaigns that drive measurable business growth.

• Strong analytical skills with the ability to translate data into actionable insights.
• Demonstrated ability to manage brand consistency during organizational change or brand
  
  

evolution.

• Excellent leadership, communication, and project management skills.
• Experience collaborating with cross-functional teams and managing agency/partner
  
  

relationships.

Duties And Responsibilities

Brand Strategy & Development

• Support the implementation and oversee Baylor Genetics’ brand strategy to strengthen
  
  

brand equity and market leadership.

• Ensure alignment between brand positioning, corporate vision, and business priorities.
• Lead the stewardship of brand guidelines, visual identity systems, and messaging
  
  

frameworks.

• Partner with leadership to oversee the brand’s presence at marquee events, sponsorships,
  
  

and brand opportunities.

Market Engagement & Growth

• Develop and execute campaigns that enhance visibility and engagement with target
  
  

audiences.

• Collaborate with product marketing, growth marketing, sales, Customer Service, BD, and
  
  

medical affairs to ensure consistent brand expression across all touchpoints.

• Drive brand awareness and perception through integrated paid, earned, and owned media
  
  

initiatives.

Internal Brand Alignment

• Partner with internal communications and HR to embed brand values, narrative, and scale
  
  

across the organization.

• Advocate for tools, templates, and training for internal teams to ensure brand consistency.
  
  

Measurement & Continuous Improvement

• Monitor brand health through KPIs, perception studies, and market share analysis.
• Leverage data to refine strategies and improve campaign performance.
• Maintain competitive awareness to identify opportunities for differentiation and growth.
• Lead Conquesting strategies to grow the market footprint.
  
  

Key Competencies

• Strategic Thinking: Ability to align brand initiatives with organizational goals.
• Brand Stewardship: Skilled at protecting and enhancing brand integrity during growth and
  
  

change.

• Analytical Insight: Uses data and research to drive decision-making.
• Collaboration: Works effectively across functions in a fast-paced, matrixed environment.
• Change Leadership: Guides brand evolution with clarity, consistency, and agility.
• Execution Excellence: Balances high-level strategy with hands-on implementation.