Singapore, Singapore

Marketing Executive (Mall and Retail Operations)

 Job Description:

Liberte HR is partnered with one of the largest Real Estate Investment Trust (REIT) in Asia with a strong presence across Hong Kong and Singapore. In Singapore, the REIT has a solid portfolio which houses some very recognizable shopping malls locally.

The Company is looking to hire for a Marketing Executive (Retail and Mall Operations) for a large premium mall in the west of Singapore. The role will support the planning and execution of marketing campaigns, events, and activations across a dynamic retail environment. This role will also oversee casual leasing initiatives, including pushcarts, atrium spaces, and advertising panels, with a strong focus on driving footfall and enhancing the overall shopping experience.

Key Responsibilities:

  • Conceptualize, plan, and implement creative marketing and promotional campaigns to boost traffic and reinforce the malls positioning and visibility.
  • Coordinate and manage retail events, mall activations, and seasonal campaigns, working closely with tenants and vendors to ensure alignment and participation.
  • Oversee leasing of non-permanent spaces such as pushcarts, atrium booths, and advertising panels-handling enquiries, securing bookings, and managing day-to-day operations.
  • Build strong relationships with partners, suppliers, and contractors to ensure smooth execution of all marketing and promotional efforts.
  • Manage social media content planning and digital marketing activities to extend brand reach and engage target audiences online.
  • Support public relations efforts and brand communications to maintain a positive brand image.
  • Assist with various marketing-related initiatives that contribute to overall mall performance and customer engagement.

What We're Looking For:

  • Bachelor Degree or Diploma in Marketing, Business or associated field.
  • Prior experience in retail marketing or mall management, with hands-on exposure to pushcart leasing, event space coordination, and marketing activations.
  • Strong project management and stakeholder communication skills.
  • Creative thinker with a proactive mindset and the ability to juggle multiple tasks in a fast-paced environment.
  • Team player who thrives in a collaborative setting but can also work independently when needed.
  Required Skills:

Operations Team Player Bookings Customer Engagement Enquiries Real Estate Communication Skills Participation Public Relations Retail Advertising Campaigns Contractors Digital Marketing Social Media Vendors Suppliers Planning Project Management Marketing Business Communication Management