Marketing Manager (Hospital), APAC
Job Description:
Our client is seeking an innovative and results-driven professional to spearhead their marketing initiatives within the healthcare sector. This role will focus on driving business growth and fostering strategic partnerships across Asia.
Key Responsibilities:
- Marketing Strategy Development: Craft and execute marketing plans that resonate with our organizational vision and align with hospital priorities.
- Partnership Building: Collaborate closely with sales and regional leadership to enhance adoption of our solutions in critical markets.
- Relationship Management: Cultivate and sustain strong relationships with hospital executives, positioning the organisation as a preferred long-term partner.
- Influence Decision-Making: Organise executive summits, strategic roundtables, and peer-learning initiatives to shape hospital decision-making processes.
- Business Case Development: Utilise real-world data, health economics, and clinical outcomes to build compelling business propositions.
- Value Messaging: Create impactful messaging that clearly differentiates the organisation in the competitive landscape.
- Sales Collaboration: Partner with sales teams to tackle competitive challenges and refine strategies for enhanced hospital engagement.
- Strategic Initiatives: Work in tandem with sales, clinical, finance, and corporate teams to design and implement effective marketing initiatives tailored for hospitals.
- Market Alignment: Ensure marketing strategies are in sync with hospital purchasing trends, digital health advancements, and surgical innovations.
- Industry Engagement: Drive hospital engagement at significant industry events and executive forums.
Experience and Requirements :
- Bachelors degree in Business, Marketing, Life Sciences, or MBA preferred.
- At least 10 to 20 years of experience in marketing within the medical device industries, hospitals, or healthcare. With a minimum experience of 3 years collaborating with hospital C-Suite Executives, or significant healthcare decision-makers.
- Travel up to 50%
Required Skills:
Collaboration Strategic Initiatives Life Sciences Messaging Adoption Strategic Partnerships APAC Hospitals Marketing Strategy Partnerships Healthcare Decision-Making Purchasing Travel Economics Strategy Finance Design Marketing Business Leadership Sales Management