Purpose of the Role

Drive new placements and recurring sales of hygiene chemicals and cleaning equipment across commercial, retail, food production, and hospitality sectors. The role covers the full sales cycle from prospecting and demonstrations through to closing, onboarding, and post-sale support ensuring consistent growth of product usage and long-term customer retention.

Key Responsibilities

• New Business Development: Identify and secure new clients in the hospitality, catering, retail, healthcare, manufacturing, and food service sectors.

• Site Assessments & ROI Analysis: Conduct on-site hygiene audits and demonstrate cost-in-use benefits of products and equipment.

• Product Demonstrations & Trials: Plan, execute, and follow up on product trials with clients.

• Account Management: Maintain relationships with key clients to ensure repeat orders and cross-selling of complementary products.

• Onboarding & Service Handover: Coordinate installation and setup of equipment with service teams, ensuring clients are trained and compliant.

• Training: Provide staff training on proper chemical handling, usage procedures, and safety standards.

• Retention & Customer Care: Monitor consumption, resolve client issues, and manage contract renewals.

• Territory Reporting: Maintain accurate CRM records, sales forecasts, and activity reports.

• Compliance: Ensure all work aligns with OHSA and food-safety standards, and comply with POPIA when handling customer information.

Minimum Requirements

• Matric; tertiary qualification or sales diploma preferred.

• 2-5 years B2B sales experience in hygiene, cleaning chemicals, catering or retail equipment, or related industries.

• Proven ability to develop new business and manage long-term accounts.

• Valid drivers licence and reliable vehicle.

• Strong communication and presentation skills, with the ability to sell to chefs, facility managers, store managers, and procurement teams.

• Competent in MS Office and CRM systems.

Core Competencies

• Consultative sales and relationship management

• Territory planning and pipeline management

• Technical aptitude (understanding cleaning processes, chemical handling, and equipment function)

• Training and coaching of client teams

• Commercial awareness and cost-benefit analysis

Key Performance Indicators (KPIs)

• New accounts opened per month

• Sales growth in chemicals and equipment categories

• Client retention and repeat order rate

• Proposal-to-close conversion ratio

• Forecast accuracy and activity tracking

• Training and client satisfaction scores

Target Customers

Hotels, restaurants, retail chains, catering companies, bakeries, food manufacturers, healthcare facilities, and industrial clients with hygiene or cleaning equipment needs.

Tools & Processes

• CRM for pipeline and client tracking

• Standard proposal templates and product data sheets

• Sales reports, activity logs, and cost-in-use calculators

• Compliance documentation aligned with OHSA and POPIA