Marketing Specialist

We are seeking a highly skilled Marketing Specialist to manage and optimize Google Ads campaigns to drive traffic, increase app downloads, and enhance brand visibility.

Key Responsibilities:

• Plan, create, and manage Google Ads campaigns across search, display, and video networks.
• Conduct keyword research and optimize ad copy to improve CTR and conversion rates.
• Monitor and analyze campaign performance, making data-driven adjustments to maximize ROI.
• Manage budget allocation effectively to ensure cost-efficient ad spending.
• Implement A/B testing strategies for ad creatives, landing pages, and bidding strategies.
• Track and report key performance metrics, providing insights and recommendations.
• Stay updated on Google Ads trends, algorithm changes, and best practices.
• Collaborate with design and development teams to create high-converting ad assets.
• Optimize app store landing pages (ASO) to improve download rates and engagement.

Qualifications:

• 3+ years of experience managing Google Ads campaigns for software or mobile apps.
• Strong analytical skills with experience using Google Analytics, Google Tag Manager, and Google Ads Editor.
• Knowledge of conversion tracking, remarketing strategies, and audience targeting.
• Experience with A/B testing and landing page optimization.
• Ability to manage multiple campaigns and meet performance goals.
• Strong understanding of digital marketing, SEM, and PPC strategies.
• Excellent communication skills and ability to work in a fast-paced environment.

Preferred:

• Experience with Facebook Ads, Apple Search Ads, and other paid media channels.
• Familiarity with App Store Optimization (ASO).
• Previous experience in the software or mobile app industry.