Digital Marketing Analyst (Property Marketing)

Company Description

Banyan Group Residences offers luxurious villas, townhomes, apartments, and condominiums at destinations around the world. Focused on premier living spaces, the company delivers high-quality residential properties for global clientele. Each location under the Banyan Group Residences brand is designed to provide an unparalleled living experience. With a commitment to excellence, the company has become a trusted name in luxury real estate development.

Qualifications:

• Strong Analytical Skills and Data Analysis capabilities
• Proficiency in Web Analytics and Data Analytics tools
• Excellent Communication skills to present findings and collaborate effectively
• Experience working with digital marketing or web performance metrics is advantageous
• Bachelor's degree in Data Science, Statistics, Marketing, or a related field
• Attention to detail and the ability to interpret complex datasets
• Knowledge of or experience in the luxury real estate sector is a plus

Role Description:

• Full-Funnel Strategy Execution: Develop and execute a full-funnel digital media strategy across all online channels to achieve ambitious company KPIs.
• Paid Media Campaign Management: Own the end-to-end management of paid media campaigns, from planning and execution to continuous, data-driven optimization.
• Performance Analysis & Reporting: Analyze campaign performance and deliver clear, actionable insights through daily, weekly, and monthly reports to drive strategic decisions.
• Creative Campaign Collaboration: Collaborate with creative teams to brainstorm and launch innovative campaigns that capture attention and drive measurable growth.
• Social Media & Brand Management: Manage and cultivate our social media presence to build a consistent, engaging, and trusted brand across all platforms.