Sales Manager (Homm Suites Laguna)

Property: Homm Suites Laguna

Location: Phuket

Job Purpose:

Under the general guidance and supervision of the Director of Sales, and adhering to policies and procedures as meted out by the designated hotels and company, the incumbent herein oversees and directs all aspects of sales activities with the objective of achieving RevPAR-oriented goals consistently. Such activities including but not limited to sales and marketing planning, promotional strategies and tactics, and overall accountability for the day-to-day effectiveness of the sales force. Responsibilities also require direct and routine interaction with General Manager of the designated hotels.

Key Results Areas:

1.Exceeded budgeted RevPAR expectations consistently.
2.Exceeded budgeted Catering revenue expectations consistently.
3.Planned key sales strategies and actions completed, evaluated, and results achieved.
4.Completed planned training for the sales force.
5.Achieved three group leads weekly including those sourced by Regional Sales Office (Singapore).
6. Proposals and contracts sent to clients within 24 hours of enquiry and confirmation respectively.

Scope of duties:

1.  The incumbent herein invests an average of 20% of time on leadership:

• Implement good account management and servicing practices in accordance to BTHR principles.
• Guides the team on account strategies and services.

2.  Invests an average of 60% of time on the selling process:

• Grows an active database of accounts with comprehensive profiles in coordination with the hotels, sales force, and the BTHR Customer Relationship Management (CRM) team.
• Develops working relationships with Regional Sales Offices and General Sales Agencies to solicit business opportunities.
• Ensures seamless conferences and events from acquisition to delivery through the sales force and events teams.
• Conducts familiarization trips and site-inspections proficiently.
• Cross-sells all BTHR brands globally where possible.
• Attends tradeshows in related markets and overseas sales trips.
• Provides professional advisory to the director of sales, assistant director of sales, managers and coordinators.

3.  Invests an average of 10% of time on researching designated markets by:

• Directs the coordination of ongoing research of the travel industry local, regional, and international markets to detect market trends and uncertainties, and related information for development of new marketing strategies.
• Providing professional advisory to the Director of Sales on strategy adaptation based on findings.

4.  Invests an average of 10% of time on revenue and strategy with the head of revenue management of the designated area of sales:

• Understands the dynamics of competing hotels, assigned or otherwise, to optimize positive and reverse negative impacts on our business strategies.
• Understands the total revenue impact of accounts on the hotels for better negotiation and yielding opportunities, and reviews business activities and its results to ensure goals are on pace.
• Co-produces the hotels sales and marketing plans effectively.
• Reviews selling, convention, and city event calendars to keep abreast of all demand generators. Ensuring that each property under the purview of the incumbent utilizes all necessary demand information when planning strategies.
• Understands the pace of business and implements actions to capitalize on or reverse positive or negative situations respectively.
  

General:

1. Contributes to the morale and team spirit within the hotel by building and maintaining supportive and effective relationships with managers and associates alike, instilling confidence and demonstrating chemistry with key constituents.
2. Ensures total quality of guest services and hospitality within his/her departments.
3. Provides leadership, motivation and training for managers and associates.
4. Is fully conversant with all health and safety, fire and emergency procedures.
5. Is polite and professional in any situation where the image and reputation of the hotel are represented.
6. Attends meetings and training as required by the Director, Sales.
7. Performs other ad-hoc assignments as dictated by the needs of the property and/or as directed by his/her superiors.
8. Ensures that all activities are carried out honestly, ethically and always within the parameters of the local laws and regulations.
9. Maintains a very high standard of personal hygiene, dress code and demeanor.