Programmatic Advertising Manager - Porto

On behalf of our client we are looking for a new team member that would be excited about sports betting and gambling marketing! Based in Porto, and with global clients and partners, they are now looking to elvate their Marketing team with a Programmatic Digital Advertising Manager!!l

Responsibilities:

• Craft, execute, and optimise effective PPC/Programmatic campaigns across search and display platforms
• Provide insightful performance reports to management
• Skill-fully manage budgets while nurturing platform accounts and vital client relationships
• Develop compelling, succinct copy for campaigns that captivate audiences.
• Stay ahead of the curve by staying informed about the latest PPC/Programmatic trends and techniques, and implement them effectively

Requirements:

• Minimum of 3 years' experience in programmatic advertising
• Background in digital marketing or a related field
• Proven experience in programmatic or display advertising within the gambling industry
• Familiarity with executing App Installs campaigns
• Based in Porto preferably
• Proficiency in forecasting traffic volume and Advertising Costs (PPC/CPM)
• Ability to construct custom audiences and collaborate with third-party DMPs
• Adds creation for better engaging with clients/ partners
• General understanding of advertising and affiliate marketing technology, including tracking platforms and intricate attribution models
• Background in digital marketing or a related field