Role Overview

We are looking for a B2B Growth Marketing Executive to help build brand awareness, generate qualified leads, and support sales growth for our software products.

The ideal candidate will have hands-on experience in B2B marketing, preferably within the software, SaaS, or technology industry.

This role involves executing marketing campaigns, creating compelling content, managing digital channels, supporting lead-generation initiatives, and measuring performance across the B2B buyer journey.

Key Responsibilities

1. Growth Marketing & Campaign Execution

• Plan and execute targeted marketing campaigns across LinkedIn, email, search, and other relevant digital channels.
• Support initiatives focused on brand awareness, lead generation, engagement, and conversions.
• Monitor campaign performance and recommend improvements.

2. Content Marketing & Brand Communication

• Create and coordinate content for social media, blogs, newsletters, landing pages, case studies, and product marketing materials.
• Translate software features into clear customer benefits and compelling marketing messages.
• Maintain consistent messaging across marketing channels.

3. B2B Lead Generation & Nurturing

• Research target accounts, buyer personas, and market segments.
• Support outbound marketing campaigns and lead-nurturing activities.
• Collaborate with sales teams to improve lead quality and conversion opportunities.

4. Website, SEO & Digital Presence

• Maintain and update website content and landing pages.
• Support SEO initiatives to improve relevant organic traffic.
• Optimize landing pages and lead capture forms to improve conversion rates.

5. Social Media & LinkedIn Marketing

• Manage the social media content calendar and publishing activities.
• Build engagement with relevant B2B audiences, particularly on LinkedIn.
• Track audience growth, engagement, and campaign effectiveness.

6. CRM, Marketing Automation & AI

• Maintain CRM contact records, audience segments, and lead-source tracking.
• Support lead handoffs between marketing and sales.
• Use AI tools to support content creation, campaign execution, research, and reporting.
• Build and improve simple automation workflows for CRM, nurturing, and repetitive marketing activities.

7. Sales Enablement & Market Research

• Collaborate with sales and product teams to develop presentations, one-pagers, and campaign materials.
• Research competitors, industry trends, and customer needs.
• Support webinars, industry events, and partnership marketing initiatives.

8. Performance Tracking & Reporting

• Track campaign performance, engagement, conversions, and lead quality.
• Maintain accurate marketing records and reports.
• Identify opportunities to improve campaign effectiveness and operational efficiency.

Required Skills & Experience

• 2–4 years of practical marketing experience, preferably in B2B software, SaaS, or technology.
• Hands-on experience with LinkedIn marketing, email campaigns, content creation, and basic SEO.
• Strong English writing, editing, and communication skills.
• Understanding of B2B buying journeys, lead generation, lead nurturing, and sales alignment.
• Familiarity with CRM and marketing tools such as HubSpot, Apollo, Amplemarket, Clay, Google Analytics, and Google Search Console.
• Ability to use AI tools effectively, write clear prompts, evaluate AI-generated outputs, and build simple automation workflows.
• Ability to explain technical products and software capabilities in clear, customer-focused language.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities.
• Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience.

Key Success Measures

Performance will be assessed against:

• Qualified Leads: Number and quality of leads generated and accepted by sales.
• Campaign Performance: Engagement, conversion rates, and campaign effectiveness.
• Digital Growth: Improvement in relevant website traffic and audience engagement.
• Execution: Timely delivery of marketing campaigns and content.
• CRM Accuracy: Reliable contact records, lead tracking, and actionable reports.
• AI & Automation: Measurable improvements in efficiency, output quality, and time saved.

What We Are Looking For

Someone who can combine creativity with structured execution, understands B2B audiences, is comfortable working with modern marketing tools and AI, and can contribute to measurable marketing and business outcomes.