XTN-C384533 | RESEARCH SCIENTIST

Functional overview

PopUp Shop is a leading on line marketplace for flexible retail space. To initiate the next growth spurt, we are looking for an experience Performance Marketing Specialist. We are Zurich based startup company, busy building a solid and scalable platform to meet our customers growing needs.

In this role, you will work with our Growth Marketing Lead to deliver high performing campaigns across all relevant social, search and display platforms. Joining us in a strong phase of the company, you will be the key member of the marketing team.

Duties and responsibilities

• Strategize, execute, monitor and manage campaigns
• Oversee growth in performance to meet business goals and strategies
• Manage the platforms daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return
• Map ad formats to advertising objectives
• Plan and optimize landing page testing
• Report on key performance indicators and lead generation initiatives
• Create eye catching and informative pay-per-click text ads as well as continuously implement text ads – A/B Testing
• Collaborate with data science and marketing teams to discover, test data driven ways to optimize performance

Minimum qualifications

• BA in Literature, Journalism, Marketing, Communications or similar
• Atleast 2 years of experience in performance marketing required
• Proficient in deriving insights from data, fluent in slicing/ dicing data
• Knowledge and experience in retargeting/ remarketing
• Basic technical knowledge is a plus (reading and understanding code, preferred)