XTN-C9ED661 | DIGITAL MARKETING MANAGER

About Us:
Edison Group is a leading content-led investor relations firm, dedicated to crafting bespoke strategies that enhance our clients' visibility with investors. Our dynamic approach ensures that each corporate client benefits from tailored investor engagement, helping them achieve their growth objectives.

About the Role:
We are seeking a strategic and results-driven Digital Marketing Manager to join our team. This role  bridges digital marketing expertise and client relationship management, ensuring that campaigns are  impactful, data-driven, and aligned with client objectives. You will collaborate closely with internal  teams and external clients, shaping strategies, executing campaigns, and analysing performance to  deliver measurable value.

•  Health Insurance/HMO 
•  Enjoy unlimited MadMax Coffee
•  Diverse learning & growth opportunities
•  Accessible Cloud HR platform (Sprout)
•  Above standard leaves

Key Responsibilities:

• Client Relationship Management:
o Serve as the primary point of contact for clients, understanding their needs, target 
audiences, and objectives.
o Act as a liaison between clients, internal teams, and stakeholders to ensure 
alignment and clear communication.
o Provide strategic advice on campaign planning and optimisation based on client goals 
and industry best practices.

• Campaign Strategy and Execution:
o Develop and execute digital marketing campaigns on platforms like Google, LinkedIn, 
and other relevant channels.
o Collaborate with creative teams to develop compelling copy, visuals, and targeting 
strategies.
o Coordinate campaign setup, optimisation, and troubleshooting with internal 
specialists.

• Performance Analysis and Reporting:
o Analyse campaign performance using tools such as Google Analytics and native 
platform insights.
o Create and present detailed performance reports, translating data into actionable 
insights for clients.
o Optimise campaigns based on feedback and performance metrics to ensure client 
satisfaction.

• Budget Management:
o Work with clients and internal teams to set and manage campaign budgets effectively.
o Adjust spending across channels based on performance and client priorities.

• Collaboration:
o Partner with investor relations and analyst teams to ensure audience targeting aligns 
with campaign objectives.
o Work closely with analysts and other stakeholders to align marketing efforts with 
major events, news releases, and business objectives

Key Skills and Qualifications:
• Proven experience in digital marketing, including running campaigns on Google, LinkedIn and 
other paid media platforms (X, Meta, YouTube).
• Strong understanding of digital marketing metrics, audience targeting, and campaign 
optimisation.
• Familiarity with Google Analytics and other analytics platforms.
• Excellent client relationship management skills, with the ability to translate client needs into 
actionable strategies.
• Experience in budget management and allocation.
• Ability to interpret and communicate analytics in a clear and actionable way for clients.
• Prior experience in financial services marketing is a plus but not required.

What We’re Looking For:
• A strategic thinker who can balance creative and analytical approaches.
• A collaborative team player with excellent communication skills.
• Someone with a keen eye for detail and a commitment to delivering results.
• Experience working in or with marketing agencies is highly desirable.
• Enthusiastic, upbeat person with can-do attitude