XTN-CB22606 | DIGITAL MEDIA STRATEGIST

The Digital Media Strategist is responsible for planning, executing, and optimizing comprehensive digital marketing strategies across various channels to drive growth and brand visibility.

The main responsibilities of a DIGITAL MEDIA STRATEGIST include:

•    Crafting content for multiple platforms such as social media, website, email marketing, product description, video, and blog.
•    Creating different strategies and campaigns for each assigned customer’s social content and/or campaign objectives.
•    Collaborating with SOCi’s Customer Success Managers (CSM) to deliver content based on specific clients’ KPI’s and expectations to constantly enhance and develop existing content techniques.
•    Monitoring social media trends, platforms, and best practices to stay ahead of the curve, and proactively identify opportunities for growth with the help of the Lead and Senior Content Strategists.
•    Stay up to date with the latest social media content formats and advertising efforts and goals that continuously set SOCi as the benchmark in the job market.
•    Measuring the success of social media campaigns through data-driven strategies based on key metrics of business objectives and their core audiences.
•    Utilizing data analytics to track and assess the efficacy of our social media initiatives based on the client’s business objectives and their core audiences, making informed, data-driven decisions.
•    Monitoring and responding to customer inquiries and comments through email or as instructed by the CSMs.
•    Participating in day-to-day content strategy sessions, analyzing creative briefs and drafting case studies for our clients and CSM team.
•    Collaborating with the CSMs, delivering monthly and/or quarterly content strategy meetings to customers.
•    Assisting with training and mentoring new team members to ensure best practices are followed during the onboarding process through mentoring and one-on-one training calls.