XTN-17F2242 | DIGITAL MEDIA STRATEGIST

SOCi, the marketing platform for multi-location brands, is seeking a versatile Digital Media Strategist equipped with exceptional writing, editing, and design acumen to enrich our fast-paced Professional Services team. In this role, you will be responsible for developing multi-channel social content strategies aligned with client business objectives, writing and designing content, and adapting social campaigns to deliver higher-value results. In addition to possessing excellent research, writing, and editing skills, the ideal candidate has a minimum of 2 years of demonstrated experience developing and executing social media strategies, ideally in an agency environment or for an established brand.

WHO WE ARE

SOCi is one of the fastest-growing technology companies in the United States, ranking in the top tier of Inc 5000’s Fastest Growing Companies in America list for the last several years consistently. The builder of an award-winning enterprise SaaS marketing platform, and one of Forbes’ Best Startup Employers, SOCi boasts hundreds of the world’s largest brands as its customers. At SOCi, nothing is more important to us than the customers we serve every day. The SOCi platform specifically solves complicated marketing and workflow problems for national and global multi-location brands that want to scale and optimize their digital presence. View more on our Awards & Accolades here!

The main responsibilities of a DIGITAL MEDIA STRATEGIST include:

•    Crafting content for multiple platforms such as social media, website, email marketing, product description, video, and blog.
•    Creating different strategies and campaigns for each assigned customer’s social content and/or campaign objectives.
•    Collaborating with SOCi’s Customer Success Managers (CSM) to deliver content based on specific clients’ KPI’s and expectations to constantly enhance and develop existing content techniques.
•    Monitoring social media trends, platforms, and best practices to stay ahead of the curve, and proactively identify opportunities for growth with the help of the Lead and Senior Content Strategists.
•    Stay up to date with the latest social media content formats and advertising efforts and goals that continuously set SOCi as the benchmark in the job market.
•    Measuring the success of social media campaigns through data-driven strategies based on key metrics of business objectives and their core audiences.
•    Utilizing data analytics to track and assess the efficacy of our social media initiatives based on the client’s business objectives and their core audiences, making informed, data-driven decisions.
•    Monitoring and responding to customer inquiries and comments through email or as instructed by the CSMs.
•    Participating in day-to-day content strategy sessions, analyzing creative briefs and drafting case studies for our clients and CSM team.
•    Collaborating with the CSMs, delivering monthly and/or quarterly content strategy meetings to customers.
•    Assisting with training and mentoring new team members to ensure best practices are followed during the onboarding process through mentoring and one-on-one training calls.