About the job XTN-9B64319 | DIGITAL MARKETING EXECUTIVE
Digital Marketing Executive (Mid-Senior Level)
As a Digital Marketing Executive, your main focus will be managing online content for SaladStop! and Heybo in Singapore and Hong Kong. You'll work closely with the marketing team to implement effective online marketing plans. Key responsibilities include:
- SEO Implementation & Management:
- Drive website traffic and conversions by optimizing content and setting up Google Ads.
- Maintain and update website content to meet brand standards.
- Optimize online content for search engines to improve visibility and organic traffic.
- Reporting and Analysis:
- Generate reports from online channels and analyze market trends.
- Measure campaign conversions, analyze reactions, and adjust marketing efforts accordingly.
- Utilize Google Analytics for understanding website traffic, SEO, and social metrics.
- Social Media Management:
- Manage social media channels to enhance brand reputation.
- Create engaging content to drive traffic to the website and promote offers and events.
- Develop social media campaigns for increased brand engagement.
- Other Responsibilities:
- Provide tech support by updating back-end menu signages.
- Handle customer support through social inboxes.
- Coordinate partnerships and prepare pitch decks.
- Collaborate on product launches and campaigns with other departments.
With experience, you'll need to:
- Have experience in content management, creative writing, advertising, and media negotiations.
- Be a critical thinker with problem-solving skills and strong initiative.
- Possess good command of English and knowledge of SEO.
- Demonstrate solid organizational skills and attention to detail.
- Work well under pressure and meet deadlines.
- Have a creative mind with excellent written and verbal communication skills.
In summary, you'll play a key role in driving online visibility, engagement, and conversions for SaladStop! and Heybo, collaborating with the global marketing team.