XTN-29F3786 | SR. AMAZON ADVERTISING MANAGER

iRecon is a premier marketing agency dedicated to driving growth for top-tier e-commerce brands. We manage a diverse portfolio of brands, including 310 Nutrition, Kashmere Kollections, and PlantGoods. We are seeking a highly skilled and strategic Senior Amazon Advertising Manager to spearhead our Amazon advertising efforts and drive exceptional growth across all our brands.

The main responsibilities of a Sr. Amazon Advertising Manager include:

As a Senior Amazon Advertising Manager at iRecon, you will be responsible for developing, executing, and optimizing comprehensive Amazon advertising strategies. Your goal will be to enhance our brand presence, increase sales, and drive profitability on the Amazon platform. You will work closely with cross-functional teams to ensure our advertising initiatives align with our overall business objectives.

Strategic Planning:
•    Develop and implement advanced Amazon advertising strategies to maximize visibility, drive sales, and achieve high ROI.

 Campaign Management:
•    Oversee the creation, execution, and optimization of Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.

Keyword Research:
•    Conduct thorough keyword research to identify high-potential keywords and optimize listings for maximum organic and paid search visibility.

 Performance Analysis:
•    Monitor and analyze campaign performance metrics, such as ACOS, CPC, CTR, and conversion rates. Provide actionable insights and recommendations for continuous improvement.

Budget Management:
•    Manage and allocate advertising budgets effectively to ensure optimal spend and maximize returns.Competitor Analysis:
•    Stay abreast of industry trends and competitor activities to identify opportunities and threats. Adjust strategies accordingly to maintain a competitive edge.

 Listing Optimization:
•    Collaborate with the content team to optimize product listings, ensuring they are compelling, SEO-friendly, and aligned with advertising goals.
•    A/B Testing:
•    Conduct A/B tests on various campaign elements, including ad creatives, bidding strategies, and targeting options, to identify the most effective approaches.

Reporting and Communication:
•    Generate regular reports on campaign performance and present findings to stakeholders. Communicate complex data and insights in a clear and actionable manner.

Collaboration:
•    Work closely with the product, sales, and creative teams to align advertising strategies with broader business objectives and promotional activities.