XTN-9729195 | GOOGLE ADS SPECIALIST

DigiLowCost specializes in real-time bidding, offering advertisers cost-effective access to online inventory across various formats, including video. Its technology supports contextual and data-driven advertising for optimized campaigns. Notable clients include Peugeot, Overland, Janssen, Watties, and New Zealand Post, among others. DigiLowCost serves as the digital division of the TVLowCost group.

• Competitive salary and benefits package.
• A collaborative and innovative work environment.
• Opportunities for professional growth and certifications.
• Flexibility in working hours and hybrid/remote options.

• Search Campaign Management
  • Set up, manage, and optimize Google Ads campaigns, including search, Demand Gen, and performance max.
  • Set up, manage, and optimize search campaigns on other platforms such as Bing Ads as required.
  • Conduct in-depth keyword research, campaign structuring, ad copy creation, A/B testing, and bid management.
  • Optimize and provide ongoing recommendations for campaign performance.
  • Track, analyze, and report on campaign performance, ensuring KPIs are met.
• eCommerce Campaigns
  
  • Set up and optimize shopping ads across Google Merchant Center, Bing, and social commerce platforms.
  • Create and manage campaigns on social eCommerce platforms, such as Facebook Shops, Instagram Shopping, and TikTok Shopping.
  • Setup integrations between ad platforms and eCommerce platforms such as Shopify, WooCommerce, and BigCommerce.
  • Setup, track, optimise towards, and report on conversions and other shopping-related metrics such as CPA, ROAS, and AOV.
  • Monitor and improve product feeds, and troubleshoot feed issues for optimal campaign performance.
• Strategic Planning & Optimization
  • Develop tailored paid media strategies to meet client objectives and drive ROI.
  • Identify and implement new opportunities for campaign growth, including emerging ad formats and platform features.
  • Ensure campaigns align with broader business and marketing goals.
  • Test and refine creative, targeting, and budget allocations to maximize performance.
• Collaboration & Reporting
  • Partner with creative, content, and analytics teams to ensure cohesive campaign execution.
  • Provide actionable insights from data analysis to improve campaign strategies.
  • Deliver comprehensive performance reports and recommendations to clients and stakeholders.

• Google Certified
• Proven experience setting up and managing Google Ads campaigns
• Strong knowledge of shopping ads across Google Ads and Facebook, and eCommerce platforms, particularly Shopify.
• Hands-on experience with Google Merchant Center, product feeds, and troubleshooting feed issues.
• Excellent analytical skills with proficiency in platforms such as Google Analytics, Meta Ads Manager, and TikTok Ads Manager.
• Ability to create and optimize ad copy, visuals, and landing pages for conversion.
• A data-driven mindset with the ability to interpret performance data and make actionable recommendations.

• Experience with additional platforms like TikTok Ads, Amazon Ads, Snapchat Ads, or Pinterest Shopping.
• Familiarity with third-party tools for campaign management and reporting (e.g., SEMrush, Looker Studio).
• Basic knowledge of HTML/CSS for Shopify or landing page optimization.
• Google Ads and Meta certifications are a plus.