About the job XTN-C30A542 | WEB CONTENT EXECUTIVE
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• Health Insurance/HMO
• Enjoy unlimited MadMax Coffee
• Diverse learning & growth opportunities
• Accessible Cloud HR platform (Sprout)
• Above standard leaves
Key accountabilities:
● Receive, review, and publish content from the marketing team across pandarecycling.com and pandarecycling.co.uk, ensuring it is correctly structured, formatted, and optimised before going live.
● Apply on-page SEO best practice to all published content, including metadata, heading hierarchy, internal linking, image alt text, and keyword alignment.
● Maintain a content calendar in collaboration with the marketing team, managing publishing schedules and ensuring timely delivery of campaign and seasonal content across both the UK and Ireland sites.
● Monitor content performance using GA4 and Search Console, identifying pages that are underperforming and flagging recommendations back to marketing and the digital product team.
● Keep all web content accurate and current, coordinating with operations, commercial, and customer service teams to reflect pricing, service, and product changes promptly.
● Work with the UX and CRO Manager to ensure landing pages are structured to convert, and to support content variants for A/B testing where needed.
● Carry out regular content audits across both sites, identifying gaps, duplication, decay, and opportunities to improve organic performance.
● Support the rollout of new pages, site sections, and market expansions with structured publishing plans and thorough QA checks before launch.
Act as the day-to-day custodian of on-site content standards, ensuring consistency of structure, formatting, and tone across all digital properties.
Areas of responsibility:
Content Publishing and Management:
● Publish content supplied by the marketing team across the CMS, ensuring pages are correctly built, formatted, and tagged before going live.
● Manage the content publishing calendar for the UK and Ireland, tracking what is live, what is scheduled, and what needs updating.
● Maintain existing content to reflect operational changes, seasonal campaigns, and commercial priorities, coordinating with relevant internal teams to get accurate information.
● Conduct regular content audits to identify outdated, duplicated, or underperforming pages and prioritise remediation.
SEO and Organic Performance:
● Apply on-page SEO optimisation to all content before publication, covering title tags, meta descriptions, heading structure, internal linking, and alt text.
● Use Google Search Console and GA4 to track organic performance across both sites, identifying content that needs refreshing or expanding.
● Support keyword research and content gap analysis in collaboration with marketing, to inform where new content is needed and how existing content should be structured.
● Flag technical SEO issues to the development team where they fall outside content-level fixes.
CRO and Campaign Support:
● Work with the UX and CRO Manager to ensure campaign landing pages are correctly structured and optimised for conversion, based on content supplied by marketing.
● Support A/B testing activity by preparing and publishing content variants as directed, and QA-ing pages before tests go live.
● Ensure all campaign content across both sites is live, accurate, and consistent with the wider campaign messaging throughout its lifecycle.
Collaboration and Quality Assurance:
● Work on-site with the digital product team, contributing to sprint planning and flagging content-related dependencies or blockers.
● Act as the primary point of contact between marketing and the digital product team for content publishing across the UK and Ireland.
● QA all content before and after publication, checking for formatting errors, broken links, missing metadata, and consistency with brand and on-site standards.
Liaise with legal, compliance, and operations teams where content touches regulated or operationally sensitive areas prior to publication.
Experience and Skills:
● Essential: A minimum of 2 years experience in a web content, digital publishing, or SEO executive role, with direct responsibility for managing and publishing content on a live website.
● Essential: Hands-on experience with a CMS platform (such as WordPress, Umbraco, Contentful, or similar), including page building, content structuring, and metadata management.
● Essential: Solid working knowledge of on-page SEO principles and a track record of applying them consistently in practice.
● Essential: Familiarity with GA4 and Google Search Console for monitoring content performance and identifying optimisation opportunities.
● Essential: Strong attention to detail and the ability to manage a publishing pipeline across multiple sites and markets simultaneously.
● Essential: Comfortable working on-site as part of a cross-functional digital team, coordinating with both marketing and product colleagues.
● Preferable: Experience managing content across separate regional or market-specific websites.
● Preferable: Exposure to A/B testing or CRO activity, even in a publishing or QA capacity.
● Preferable: Basic understanding of HTML sufficient to identify and resolve formatting issues within a CMS.
● Preferable: Familiarity with tools such as Screaming Frog, Ahrefs, or SEMrush for content auditing and SEO analysis.
● Preferable: Experience in a B2B or service-based business.
A mindset which is:
● Organised and process-driven - able to manage a busy publishing schedule across multiple sites without things slipping.
● Detail-oriented - spots formatting inconsistencies, broken links, and missing metadata before anyone else does.
● Collaborative - works comfortably as the bridge between marketing and digital product, keeping both sides informed and unblocked.
● Performance-curious - regularly checks how content is doing and brings ideas for improvement back to the team.
This role may require occasional travel across Ireland and the UK.
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