Job Openings INT-2A80706 | BRAND & DEMAND GENERATION SENIOR DIRECTOR

About the job INT-2A80706 | BRAND & DEMAND GENERATION SENIOR DIRECTOR

Key Responsibilities

1. Brand Strategy & Market Positioning

  • Define, refine, and operationalize KMC’s brand strategy, ensuring clear and differentiated positioning for Teams, Spaces, and GCC.
  • Lead brand architecture, messaging frameworks, value propositions, and persona-based storytelling.
  • Oversee visual identity systems and creative direction across all assets, ensuring brand consistency and competitive differentiation.
  • Partner with senior leadership to ensure brand direction aligns with commercial priorities and market evolution.

2. Creative & Content Leadership

  • Direct the full creative function—campaign concepts, design systems, visual storytelling, and multimedia production.
  • Own the end-to-end content strategy across thought leadership, blogs, reports, social content, case studies, product collateral, and sales enablement.
  • Build editorial calendars aligned with customer journeys, enterprise narratives, and demand generation objectives.
  • Ensure all creative and content outputs reflect brand positioning and deliver clarity, quality, and impact across channels.

3. Demand Generation, Enterprise ABM & Growth Marketing

  • Develop and execute full-funnel, multi-channel demand generation strategies for Teams, Spaces, and GCC, driving qualified pipeline and revenue impact.
  • Lead performance marketing across paid search, paid social, SEO, email, automation, retargeting, and lifecycle nurturing.
  • Co-own enterprise ABM programs with the BD Director, creating highly targeted programs for priority enterprise accounts—aligning ICPs, target lists, personalization strategies, and multi-touch campaign orchestration.
  • Build enterprise-ready messaging frameworks and value propositions tailored to outsourcing, flexible workspace, and GCC buyer needs.
  • Use analytics, attribution models, and funnel insights to optimize efficiency, conversion rates, and revenue contribution.
  • Partner with Sales, BD, and RevOps to strengthen lead scoring, lead qualification, handoff processes, and pipeline acceleration workflows.

4. GCC Go-to-Market Leadership & Product Collaboration

  • Fully own the GCC go-to-market (GTM) strategy, including positioning, strategic narrative, enterprise messaging, and market activation plans.
  • Lead the development of GCC GTM assets—solution sheets, landing pages, enterprise pitch decks, case studies, whitepapers, and thought leadership content.
  • Execute launch and ongoing demand programs across all relevant channels, ensuring GCC gains traction and credibility with enterprise buyers.
  • Collaborate on GCC product development as a shared responsibility with BD, Product, and Operations—providing market insights, customer feedback, and competitive intelligence that influence roadmap direction.
  • Ensure creative, design, and messaging systems powerfully differentiate GCC in a competitive outsourcing and capability center landscape.
  • Continuously refine GCC’s market positioning using insights from ABM programs, enterprise conversations, and evolving industry dynamics.

5. Market Intelligence & Growth Insights

  • Monitor outsourcing, flexible office, and GCC industry trends to refine positioning and campaign strategies.
  • Use data-driven insights to guide messaging, targeting, channel investment, and campaign optimization.
  • Own quarterly and annual planning across brand acceleration and demand generation KPIs.

6. Leadership & Cross-Functional Collaboration

  • Lead and develop a high-performing team across brand, creative, content, and demand generation functions.
  • Collaborate closely with Growth, Sales, BD, Revenue Operations, Product, and Operations to align strategies and accelerate outcomes.
  • Foster a culture of creativity, experimentation, performance, and continuous improvement.

Success Metrics

  • Pipeline growth (marketing-sourced and marketing-influenced) across Teams, Spaces, and GCC.
  • Growth in brand awareness, preference, and share of voice.
  • Content and creative performance across channels and audience segments.
  • Campaign efficiency metrics: CPL, CAC contribution, conversion rates, ROI.
  • Strength and adoption of GCC positioning and GTM assets.
  • Consistency and elevation of brand output across KMC.
  • You’ll be interacting with key players such as C-level executives from enterprise-level organizations which can expand your skills and network.
  • Making sound decision-making and flexibility to ensure team dynamics and productivity.
  • Hybrid work setup
  • Competitive salary and benefits
  • HMO + free dependent
  • Access to KMC's exclusive pantry (MadMax Coffee, Fresh Fridge)
  • Diverse learning & growth opportunities
  • Accessible Cloud HR platform (Sprout)
  • Above standard leaves
The Brand, Content, and Demand Generation Director is responsible for shaping and elevating KMC’s brand across all customer touchpoints while driving measurable demand for two core business lines: KMC Teams (Outsourcing) and KMC Spaces (Workspaces). This role leads the strategy, execution, and optimization of all brand positioning, content development, creative direction, and multi‑channel demand generation programs.
 

In addition, the role oversees the market launch, positioning, and lifecycle development of the GCC (Global Capability Center) product, ensuring strong differentiation, resonance with enterprise buyers, and sustained pipeline growth.

This leader ensures KMC shows up consistently, competitively, and creatively in the market—aligning brand identity, messaging, and digital presence with high‑performing acquisition and lead‑generation engines.

Core Expertise Areas

1. Brand Strategy & Creative Leadership

  • Deep expertise in brand positioning, brand architecture, identity systems, and market differentiation.
  • Strong creative direction capabilities: campaign ideation, visual storytelling, and guiding design teams.
  • Ability to build and maintain consistent brand expression across all touchpoints—digital, physical, and experiential.

2. Demand Generation & Performance Marketing

  • Advanced experience leading multi‑channel demand engines: paid search, paid social, SEO/SEM, marketing automation, email nurturing, and retargeting.
  • Strong analytical skills with the ability to interpret performance data, pipeline metrics, attribution insights, and ROI to guide optimization.
  • Solid understanding of marketing operations, funnel management, lead scoring, and revenue alignment with Sales/RevOps.

3. Enterprise ABM (Account‑Based Marketing)

  • Proven experience running ABM programs targeting enterprise accounts, including ICP development, account selection, personalization strategy, and multi‑touch orchestration.
  • Skilled at collaborating with Sales and BD to align on enterprise target lists, account insights, engagement plans, and pipeline acceleration.
  • Familiarity with ABM tools, intent data, and personalized content development for key accounts.

4. Product Marketing & Go‑to‑Market Leadership

  • Expertise in shaping go‑to‑market (GTM) strategy: segmentation, customer needs analysis, competitive positioning, and pricing influence.
  • Ability to develop high‑impact GTM assets: enterprise pitch decks, value propositions, solution sheets, messaging frameworks, and sales enablement materials.
  • Skilled at collaborating with Product, BD, and Operations on shared product development inputs (market feedback, customer insights, competitive intelligence) while fully owning market activation and GTM execution.

5. Content Strategy & Thought Leadership

  • Strong background in content strategy, editorial planning, and multi‑format content creation (written, video, visual, long-form).
  • Ability to translate market insights, customer needs, and brand narrative into compelling thought leadership and demand-driving content.
  • Experience building content systems that support the funnel end‑to‑end—from awareness to sales enablement.

6. Leadership & Cross‑Functional Collaboration

  • Demonstrated ability to lead multidisciplinary teams across brand, design, content, and demand generation functions.
  • Comfortable operating cross‑functionally with Sales, BD, RevOps, Product, and Operations to drive unified growth outcomes.
  • Strong stakeholder management, communication, and executive‑level presentation abilities.

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