Assistant Marketing Manager

At KKBOX, Marketing Team is a creative team that builds music partnerships and develops growth marketing for artists to connect with audiences.

KKBOX is looking for a self-motivated teammate with a proven record of music partnerships and marketing campaigns who is passionate for music and local entertainment industries.

Responsibilities:

• Play a key role in developing and executing integrated marketing campaigns (digital, social, and offline events) to connect artists with audiences
• Build and maintain relationships with key partners (labels, artists, and music distributors, etc.) in the music industry
• Manage media planning vendor and media budgets to plan and optimize paid media campaigns (social, search, programmatic, video, and display) to drive brand awareness, user acquisition, and conversion
• Support and guide teammates to deliver marketing initiatives
• Synergize and coordinate the Groups resources across Taiwan and Hong Kong business units (e.g., work with product teams to improve user experience; work with business develop teams to deliver partners campaigns)
• Support internal and external stakeholders and provide superior partner management (e.g., marketing campaign and publicity supports, technical integration, operations, and reports)

Requirements:

• Degree holder in Communications / Marketing or related discipline
• At least 5 years solid experience in integrated marketing and paid media, ideally with prior experience in marketing in the media & entertainment industries
• Strong knowledge of digital advertising platforms (Meta Ads, Google Ads, etc.) and media performance metrics
• Analytical and data-driven mindset; experience using tools such as Google Analytics or similar for campaign performance tracking
• A music lover is a must. Passionate in music and local entertainment industries. Well known on the trend of local music, other genres will be a plus.
• Result-oriented, self-motivated, responsible and able to work under fast-paced environment
• Team player with strong interpersonal skills to work with people from different cultural backgrounds, able to work independently in a fast-paced environment
• Excellent in communication, organizational and presentation skills
• Proficient in English, Chinese and Mandarin
• Excellent in Word, Excel, PowerPoint and Chinese word processing, familiar with design tools (Canva, Figma, etc.) is an advantage
• Knowledge on music distribution and network with music labels are a plus