Asst Manager, PR / Marketing Communications (F&B, Restaurant, Culinary) HK$45K

King Deux Search & Consulting is a specialized executive search firm which offers bespoke talent solutions across financial services and commerce. We are committed to not only finding the right opportunity for our candidates but also leaving a legacy that lives on beyond the hiring process.

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Assistant Manager, PR / Marketing Communications (F&B, Restaurant, Culinary)

The listed company is a well-established organization with a diversified portfolio in hospitality, property investment, food and beverage, and travel services. The company is expanding and looking for a dynamic individual to join the F&B marketing team.

Responsibilities

• Strategic Development: Collaborate with operations teams to create and implement innovative PR-driven marketing strategies for our food and beverage brands.
• Marketing Leadership: Support senior management in leading marketing initiatives from concept to execution, ensuring alignment with overall business objectives.
• Multi-Channel Campaigns: Oversee the development and execution of comprehensive marketing plans across digital, social media, and traditional channels, with a strong focus on PR.
• Public Relations: Lead PR initiatives for outlets and campaigns, including media partnerships, press releases, and influencer collaborations.
• Content Creation: Develop engaging content for social media platforms to foster community engagement and growth.
• Performance Evaluation: Monitor campaign performance, conducting regular evaluations to assess effectiveness and identify areas for improvement.
• Project Support: Assist with ad-hoc projects and initiatives as required.

Qualifications

• Degree in Marketing, Communications, Languages, or a related field.
• Minimum of 5 years in food and beverage marketing, with at least 1 year in a supervisory role.
• Proven track record in securing PR exposure through media partnerships, press releases, and influencer collaborations.
• Strong experience in managing social media and digital marketing platforms, focusing on PR-driven content.
• Excellent project management abilities, capable of juggling multiple tasks and meeting deadlines.
• Good interpersonal skills with a proactive, innovative, and open-minded approach.
• Strong copywriting skills in both English and Chinese, with the ability to create persuasive marketing materials.
• Highly motivated team player with a sense of accountability and the ability to work independently.

Apply / Refer a Friend

Interested parties, please send your CV / LinkedIn profile to Scarlett Chan at s@kingdeux.com or apply directly.

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Please note that only shortlisted applicants will be contacted.