Senior Marketing & Communications Strategist

Senior Marketing & Communications Strategist Cluster Retail IndividualsFunction description

• You monitor the latest trends & evolutions on the market at level of Marketing & Communications (evolutions in client needs & expectations, technical evolutions, changes in the competitive landscape, ...) and analyze their impact and linked opportunities for our Retail Individuals approach. You support & feed the squads with these strategic insights.
• Together with the Cluster Lead you are responsible for the development and implementation of the Marketing & Communications strategy for the cluster Retail Individuals & Daily banking/ Lending/ Protect Pri; including the definition & follow-up of clear objectives and KPIs for the cluster.
• You closely work together with the other Marketing & Communications strategists to contribute to the creation & implementation of the global marketing & communication strategy for the bank; ensuring that the different cluster strategies seamlessly connect.
• You are able to identify new strategic marketing & communications opportunities that could help the bank to reach the defined long-term objectives
• You monitor the realization of the cluster strategy, and report on it towards senior management. You adjust your strategy when necessary.
• You turn high-level opportunities into concrete/ mature projects.
• You contribute to the development of a multi-year and annual Marketing & Communications segment & cluster plan, while ensuring follow-up and realization of objectives & key results.
• You communicate the strategy & plan to the different stakeholders (Strategy team, Sales, Tribes, ...) in a compelling way and ensure alignment on strategic priorities for the cluster across all involved stakeholders.
• You inspire employees throughout the bank regarding Marketing & Communications.
• You represent Marketing & Communications in strategic projects of the segment.

Language requirements

• Duch + French + English: Strong written and spoken communication skills (Mandatory).

Education

• Master degree in Strategy/ Marketing / Communications

Certification Travel Required experience / knowledge

• At least < 5 > years of relevant experience

Technical experiencemandatory

• Strong analytical skills
• Good knowledge of presentation & communication techniques & tools
• Profound knowledge of business case development
• Profound expertise in MS Office

Preferable Business experiencemandatory

• Profound knowledge of Marketing & communications domain
• Proven experience in strategy development & implementation within Marketing & Communications
• Experience in developing innovative solutions and formulating advice that serves as input for the Marketing & Communications cluster strategy.
• Know how to turn high-level ideas into concrete/ mature projects.
• Advanced project management skills
• Strong organizational insight
• Basic knowledge of Agile principles

• Knowledge of the Retail Individuals segment & the domains Daily banking/ Lending / Protect, including view on market and competitive landscape

Soft skills

• Client-centric attitude
• Strong communicator with ability to convince
• Proactive
• Ability to see the overall picture (helicopter view) - strategic thinking
• Ability to think 'out of the box' and to focus on short-, mid- and long-term
• Decision-making
• Structured approach and goal-oriented
• Dynamism and entrepreneurship; strong problem solving skills
• Autonomous
• Team spirit
• Management skills and the ability to motivate people
• Good stakeholder management