Data Analyst Marketing and Communication Consultant

Mission Overview:

The consultancy mission is for a Data Analyst Marketing & Communication, representing Keystone Solutions at the client site. As a Keystone Solutions consultant, you will work within the Brand & Corporate Functions cluster, collaborating closely with performance analysts dedicated to Run & Change activities. Your role is pivotal in developing skills and fostering a culture of performance within the cluster.

Responsibilities:

• Facilitate decision-making by analyzing campaigns, communications, and events performance, providing actionable insights to optimize marketing strategies.
• Develop and maintain dashboards, reports, and KPIs to measure delivery effectiveness, customer behavior, and market trends.
• Identify areas for improvement and recommend data-driven solutions to enhance customer experience, campaign conversion rates, and revenue growth.
• Document, support, and train users on the use of various available tools to analyze the performance of marketing and communications activities.

Requirements:

• Proven ability to collaborate and inspire colleagues while maintaining a sharp analytical mindset.
• Solid experience in change management within complex organizations is highly valued.
• Expertise in transforming data into impactful information that influences decisions.
• Ability to make connections and challenge the status quo, driving continuous improvement.
• At least 3 years of experience measuring the performance of marketing and communication initiatives, with strong knowledge of marketing performance KPIs, marketing funnel, and conversion funnel.
• Proficiency in Power BI.
• Experience with Adobe Analytics and Sprinklr.
• Mastery of SQL language and complex data processing.
• Good knowledge of French and passive knowledge of Dutch, or vice versa.

Consultancy Advantages at Keystone Solutions:

• As a consultant, you will engage in on-site work, embodying the Keystone Solutions identity in every client environment.
• Experience a variety of dynamic projects, tackling diverse challenges across multiple client settings.
• Accelerate your professional development with turbo-charged learning and broad exposure to new technologies and methodologies.
• Skyrocket your ambition with clear opportunities for career growth within the Keystone Solutions framework.
• As a K-Stone, you bring core values to every engagement, ensuring excellence and integrity in all missions.

Work Arrangement:

50% on site and 50% homeworking.

Call to Action:

If you are ready to tackle technical and strategic challenges in a dynamic consultancy environment, apply today at Keystone Solutions Career Portal.