Marketing Manager

About Key

Key is reimagining how professionals connect, create, and grow together. We're building a platform that transforms professional networking by focusing on authentic relationships and meaningful connections. We believe in the power of real human connection, amplified by technology but driven by people.

Role Overview

We are seeking a highly motivated and results-driven Marketing Manager to join our growing team. In this role, you will be overseeing the execution of marketing campaigns and programs across various channels, with a strong focus on digital marketing, email marketing, and user success initiatives. You will lead and mentor a small team of marketing professionals, fostering their growth and ensuring their success.

Key Responsibilities

Digital Campaigns Execution

• Lead the execution of comprehensive digital marketing campaigns across SEO/SEM, social media, and email marketing channels
• Track, analyze, and report on campaign performance, identifying key metrics and areas for optimization.
• Manage and maintain the company website and other digital assets.

Demand generation

• Launch and optimize demand generation campaigns to drive the adoption of community leaders and professionals
• Analyze campaign performance and make data-driven decisions to improve ROI

User engagement & support

• Develop and execute innovative user engagement initiatives to increase customer retention and loyalty
• Lead team to create and manage assets for Help Center, product demos and use cases

Team Leadership & Mentorship

• Mentor a small team of marketing professionals.
• Provide guidance, support, and professional development opportunities.
• Foster a collaborative and high-performing team environment.

Qualifications

• 7+ years of experience in marketing, with a strong focus on digital marketing.
• Experience leading and mentoring a team of marketing professionals.
• Proven experience in leading and executing successful marketing campaigns.
• Excellent understanding of digital marketing channels, including SEO/SEM, social media, and paid advertising.
• Strong experience in email marketing, including list management, campaign development, and performance analysis.Strong analytical and problem-solving skills.
• Excellent written and oral communication skills in English.
• Highly organized, detail-oriented, and results-driven.