Brand Manager

Key Responsibilities:

• Drive business growth and profitability in line with company targets.
• Develop portfolio and brand strategies to meet business objectives.
• Translate strategies into integrated marketing plans.
• Lead a team in developing impactful marketing plans with actionable activities.
• Ensure successful implementation of approved marketing programs to achieve set objectives.
• Manage A&P budget efficiently to meet business objectives.
• Supervise and coach team members to achieve performance targets and develop their skills.
• Translate business objectives into strategic directions for brands and products.
• Lead the team in translating strategic directions into integrated marketing plans.
• Develop brand and portfolio strategies, ensuring alignment with brand implementation plans.
• Initiate and manage new product development projects in collaboration with cross-functional teams.
• Gain consumer insights through research and market visits to capitalize on market opportunities and build brand equity.
• Monitor brand expenditure and assess cost elements impacting brand profitability.
• Collaborate closely with internal teams (Sales, Trade Marketing, Supply Chain, Finance) to align product and brand activities with business plans.
• Manage external resources (agencies, research companies, suppliers) to ensure alignment with brand objectives.
• Plan, lead, supervise, coach, and motivate subordinates to achieve common goals and targets.
• Provide clear career paths and necessary support to subordinates for skill development and career advancement.

Qualifications:

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, Management, or equivalent.
• 5-7 years of brand management experience in the FMCG / Consumer product industry.
• Strong organizational, planning, and interpersonal skills.
• Leadership qualities with the ability to motivate teams.
• Good understanding of financial management.
• Excellent written and verbal communication skills.
• Strong negotiation, presentation, and problem-solving abilities.
• Adaptability and ability to thrive in dynamic environments.
• Creative, strategic thinker with analytical skills.
• Resourceful, initiative, and self-motivated.
• Enthusiastic, persuasive, and adaptable.