ECommerce Manager

HIRING POSITION: ECOMMERCE MANAGER

LOCATION: BANGKOK (BTS ACCESSIBLE)

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Position Summary

Responsible for driving growth and development of ecommerce channel by creating strategic plan according to 4Ps (Product, Price, Place & Promotion) to create cohesive consumer journey. Lead the onsite product merchandising & hierarchy, customer engagement & experience to optimize conversion across ecommerce channels. Also oversee product inventory management, leveraging product insight, mix of business and overall sales data to make strategic product, content & campaign decisions that generate results.

Responsibilities :

• Deliver sales revenue as per budget across all e-commerce channels (Mono brand sites, Third Party Marketplaces) through traffic and CR for each channel.
• Manage marketing budget spending for each e-commerce channel in collaboration with marketing team.
• Develop promotional & campaign plans across e-commerce channels based on merchandise strategy and sales budget.
• Manage onsite product placement and hierarchy for conversion optimization.
• Identify revenue and brand opportunities on products and provide feedback to brand teams.
• Manage end-to-end reporting of e-commerce channels: Sales, SOH, sell-through, conversion rate & traffic.
• Work in conjunction with Merchandise team for product assortment for e-commerce channels both of DTC (multi-brand & brand site) and marketplace.
• Work with brand merchandise teams for allocation by ensuring the right SKUs are available with the right depth for each channel.
• Collaborate with CRM team to create strategy for cross-selling both onsite and offsite.
• Oversee customer-centric KPIs such as time to delivery, nil picks, and customer service response rates and work with operations to make sure these are being adhered.

Qualifications :

• Bachelors Degree in marketing, digital marketing, or related fields.
• Experienced 7 years of E-commerce experience, digital marketing, or online sales from retail business is preferable.
• Exceptional time management skills: ability to organize, prioritize, and manage multiple projects with overlapping goals and objectives.
• Ability to influence and interact with senior management.
• Adaptable and flexible; responsive and resourceful in a fast-paced, quick-turn business model.
• Good command of written and spoken English