About the job Head of Growth and Membership: OTT Streaming: Thailand Territory
Hiring Position: Head of Growth and Membership: OTT Streaming: Thailand Territory
Working Condition: On-Site
Location: Bangkok, Thailand (BTS Accessible)
Pay Rate: VERY ATTRACTIVE AND NEGOTIABLE BASED ON EXPERIENCE.
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Our Client:
Our client, a streaming channel under their brand, is dedicated to providing premium content, including movies, series, sports, variety shows, documentaries, news, and cartoons. This content is accessible via their app, website, and TV box. With a focus on elevating their platform to global standards, they are looking for a dynamic leader to drive growth and enhance market presence.
The primary objective of this role is to devise a strategic plan aimed at achieving a subscriber base of over 1 million and establishing a competitive presence in the OTT market. The role involves spearheading innovative initiatives to foster business growth, enhancing user experience, overseeing financial performance, and driving revenue increase.
Key Responsibilities:
- Strategic Leadership:
- Develop and execute short-term and long-term strategies to grow our clients' market share and achieve a subscriber base of over 1 million.
- Position our client's platform as a top 3 key player in the OTT market.
- Market Analysis:
- Conduct comprehensive analysis of market dynamics, competitor landscape, and consumer behaviors in the Thai market to formulate and implement strategic plans.
- Stay abreast of evolving business trends, technological advancements, and market insights to drive customer growth.
- Innovation and Growth:
- Foster a culture of innovation within the team to generate novel ideas and implement new business models to achieve financial targets.
- Cultivate and nurture relationships with stakeholders to identify new project opportunities and sustain business growth.
- Operational Management:
- Lead the team in achieving sales targets and market growth, optimizing marketing spend and resource allocation for maximum impact.
- Ensure seamless communication and collaboration across departments, managing a team including sales, marketing, business development, and digital marketing professionals.
- Financial Performance:
- Oversee profit and loss for our client's platform, ensuring the achievement of financial targets and efficient management of resources.
- Track and report on key performance indicators to ensure the team meets business objectives.
- Platform and Content Enhancement:
- Enhance the quality and variety of content to make our client competitive.
- Improve the platform to meet global standards, ensuring it is user-friendly and accessible.
- Stakeholder Management:
- Engage with internal and external stakeholders to secure support for initiatives.
- Provide advisory support to corporate management in establishing partnerships with global players to expand business opportunities and competitiveness in the Thai market.
Qualifications and Experience:
- Education: Minimum of a Masters degree in Business Administration or a related field.
- Experience:
- 8-10 years in the OTT business. OR
- 10-12 years in IT broadcast development. OR
- 3-5 years in TV/movie/music on-demand services.
- Skills:
- Proficiency in OTT/streaming platforms, digital services, and interactive business.
- Strong communication skills with the ability to influence stakeholders.
- Demonstrated business acumen and problem-solving abilities.
- Proven ability to thrive in a dynamic and high-pressure business environment.
Preferred Candidate Characteristics
- Maturity and entrepreneurial mindset with a strong desire to make things happen.
- Strong analytical skills and ability to make strategic decisions while being hands-on with execution.
- Leadership qualities with the ability to lead a diverse team and drive results.
- Proficiency in English is a must.