Commercial Director (Retail-Beauty & Fashion)

HIRING POSITION: Commercial Director

Key Responsibilities:

Retail Operations:

• Formulate dynamic strategies to adapt to market fluctuations promptly.
• Lead and motivate a team to drive sales growth and operational efficiency.
• Manage workforce planning and optimize cost-effectiveness.
• Monitor store performance, analyzing against projections and historical data to identify trends and forecast models.
• Conduct comprehensive business analyses, providing actionable insights to improve sales and service standards.
• Ensure adherence to company policies and regulations by all staff.
• Oversee inventory management, ensuring optimal stock levels.
• Implement and uphold company standards, including product display and in-store media.
• Develop training programs to enhance the sales and service capabilities of staff.
• Research potential areas/events for new store openings and oversee boutique setups.

Customer Relationship Management (CRM):

• Develop and execute CRM strategies to enhance customer retention and loyalty.
• Design CRM platform structures to capture essential customer information effectively.
• Create and execute loyalty programs and marketing campaigns to boost member acquisition.
• Contribute to CRM and sales strategy development aligned with commercial objectives, enhancing customer engagement and sales team effectiveness.
• Cultivate and manage client relationships, including VIP customers.
• Provide guidance and support to subordinates to ensure optimal performance and career advancement.

Social & E-commerce:

• Analyze social and e-commerce sales funnels, deriving actionable insights.
• Develop trade plans and campaign priorities for each platform to drive commercial performance.
• Design campaign mechanics and promotional schemes tailored to platform insights.
• Collaborate with cross-functional teams, including product management and operations.
• Manage online inventory stock effectively.

Corporate and International Sales:

• Collaborate with international corporate partners to pursue business opportunities in global markets, exhibitions, events, or official stores.
• Foster and maintain strong relationships with key stakeholders and strategic marketing partners.
• Optimize operational efficiency through strategic reviews of territory warehousing and distribution.
• Manage existing client accounts for upsell and cross-sell opportunities.

Qualifications:

• Bachelor's/Master's degree in Marketing/Business Management or related fields.
• Minimum of 12 years of experience in Sales/Retail/Business Development or relevant fields.
• Proficiency in retail store operations and social/e-commerce platforms.
• Strong interpersonal and communication skills.
• Excellent project and time management abilities.
• Demonstrated leadership skills and supervisory experience.
• Proficient in English.
• Willingness to work in Bangkok and potentially in up-country location