Performance Marketing Manager Skincare Industry

Overview:

We are looking for a results-driven Performance Marketing Manager to lead our digital advertising strategy across key platforms, including Meta (Facebook, Instagram), Google (Search, Display, YouTube), and e-commerce marketplaces (Lazada, Shopee). This role is instrumental in customer acquisition, brand growth, and optimizing performance marketing campaigns to drive measurable success in a highly competitive skincare market.

Key Responsibilities:

1. Campaign Strategy & Execution

• Plan, execute, and optimize performance marketing campaigns across Meta (Facebook, Instagram), Google (Search, Display, YouTube), and e-commerce marketplaces (Lazada, Shopee).
• Oversee paid media efforts, including search, social, programmatic, video, and e-commerce advertising to maximize reach and efficiency.
• Implement data-driven strategies to drive traffic, conversions, and brand awareness.

2. Data-Driven Optimization

• Analyze campaign performance metrics (ROAS, CAC, LTV, CTR, CVR, etc.) to continuously refine targeting, bidding, and creative strategies.
• Leverage insights from Google Analytics, Meta Ads Manager, and Marketplace Analytics to improve campaign efficiency and ROI.
• Monitor competitor trends and industry benchmarks to stay ahead.

3. Budget Management

• Allocate and manage budgets effectively across multiple digital platforms, ensuring cost efficiency and maximum ROI.
• Conduct ongoing performance reviews and adjust budgets based on real-time data.

4. Audience Segmentation & Targeting

• Develop detailed audience personas and customer journey mapping to refine ad targeting.
• Implement retargeting and lookalike audiences to improve acquisition and conversion rates.

5. Creative Collaboration & A/B Testing

• Partner with the creative team to develop high-converting ad creatives tailored for different platforms and audiences.
• Run A/B tests on ads, landing pages, and messaging to optimize performance.

6. E-commerce & Marketplace Strategy

• Develop performance-driven marketing strategies for Lazada and Shopee, ensuring visibility and sales growth.
• Optimize product listings, paid promotions, and platform-specific ad placements.

7. Cross-Functional Collaboration

• Work closely with product, e-commerce, sales, and customer service teams to align marketing initiatives with overall business goals.

8. Reporting & Insights

• Provide regular performance reports with actionable insights and recommendations for improvement.
• Present data-driven strategies to senior management to guide marketing investments.

Qualifications:

• Proven experience in performance marketing, ideally in skincare, beauty, or consumer goods.
• Hands-on experience managing small to large-scale digital ad budgets and optimizing campaign performance.
• Ability to translate data into actionable insights for campaign improvements.
• A self-motivated, detail-oriented professional who can manage multiple campaigns efficiently.
• Someone who understands the nuances of digital marketing across social, search, and marketplace ecosystems.
• A passion for skincare and beauty is a plus.

Desirable Attributes:

- A passion for skincare and beauty products.

- Creative thinker with an analytical mindset.

- Self-motivated, detail-oriented, and highly organized.

- Ability to thrive in a fast-paced, results-oriented environment.