Digital Marketing Manager

Role Purpose:

Our client, Insure-tech Company, seeks a highly analytical Digital Marketing Manager responsible for the commercial performance of acquisition efforts, including paid digital media, 1:1 communications, content, SEO, and social strategy. The role involves increasing lead volumes, managing costs, and improving key metrics, with oversight of one direct report and multiple external agencies.

Responsibilities:

• Analyze and optimize lead generation activities across all channels.
• Track and report performance and investment weekly.
• Manage content and social media strategies to grow organic traffic and leads.
• Collaborate with digital media agencies to achieve targets and KPIs.
• Handle 1:1 transactional communications through various channels.
• Work with sales and service teams to improve sales and conversion ratios.
• Drive conversion rate optimization with the ecommerce team.
• Seek new opportunities and channels in digital media.
• Share insights and resources with peers in other markets.

Qualifications:

• 8+ years in a digitally-led, acquisition-focused marketing role, preferably in ecommerce and financial services.
• Experience in an analytical role focused on digital metrics.
• Proven track record in conversion rate optimization.
• Deep understanding of PPC, SEO, display, social, and affiliate channels.
• Management of a substantial digital media budget.
• Clear communication and presentation skills.
• Experience managing or working within digital marketing agencies.
• Proficiency in Google Analytics, Google Ads, and Meta Business Suite.
• Passion for digital marketing and knowledge of industry trends.
• Experience with Salesforce Marketing Cloud.
• Native proficiency in Thai and high-level business proficiency in English.