Sales Manager (Tt)

POSITION OVERVIEW: TRADITIONAL TRADE SALES SUPERVISOR / MANAGER

The Traditional Trade Sales Supervisor/Manager is responsible for driving sales growth within traditional trade channelsincluding wholesalers, small retailers, and regional distributors. This role involves strategy development, relationship management, sales execution, and team leadership to achieve defined sales targets.

KEY RESPONSIBILITIES

1. Sales Strategy & Execution

• Develop and execute sales strategies to grow revenue in traditional trade channels.

• Identify market opportunities and expand presence in local and regional markets.

• Set, monitor, and ensure alignment of sales targets with overall business objectives.

2. Team Leadership & Development

• Lead, coach, and inspire a team of sales representatives and account managers.

• Provide training to enhance team capabilities and product knowledge.

• Conduct performance reviews and support individual development plans.

3. Customer Relationship Management

• Build and maintain strong relationships with key traditional trade customers.

• Negotiate pricing, terms, and agreements to ensure long-term partnerships.

• Resolve customer issues promptly and ensure high service levels.

4. Performance Monitoring & Reporting

• Analyze sales data and market trends to assess performance and identify areas for improvement.

• Prepare regular sales reports, forecasts, and insights for senior management.

• Implement corrective actions to address underperformance and optimize outcomes.

5. Market Development

• Identify new customers and business opportunities in traditional retail channels.

• Coordinate with marketing teams to increase product visibility and retail presence.

• Represent the brand at trade events, demos, and promotional activities.

6. Cross-Functional Collaboration

• Partner with logistics, finance, and marketing teams to ensure seamless order processing and promotional execution.

• Collaborate with product development to relay market feedback and user insights.

QUALIFICATIONS

• Bachelors degree in Business or a related field, or equivalent professional experience.

• 510 years of experience in traditional trade sales or channel management, especially in hardware or consumer durable goods (e.g., power tools, hand tools, home appliances).

• Strong understanding of the traditional retail and distribution landscape.

• Age range: 3040 preferred.

• Basic English communication skills (verbal and written).

• Proven leadership, negotiation, and interpersonal skills.

• Results-driven with strong organizational and team management abilities.

KEY SKILLS

• Strategic Sales Planning & Execution

• Team Leadership & Coaching

• Customer Relationship Management

• Negotiation & Contract Management

• Sales Performance Analysis

• Problem Solving & Decision-Making