Deputy Product Development Section Manager (NPD)

Responsibilities

• Lead and manage end-to-end New Product Development (NPD) and existing product initiatives across multiple brands, with a primary focus on OEM/ODM products — from concept development through commercial launch.

• Oversee OEM/ODM projects for existing products, including formulation enhancement, packaging development, cost optimization, and supplier transition initiatives to support business growth and operational efficiency.

• Identify and evaluate new market opportunities and growth potential, translating business strategies into actionable product initiatives.

• Manage OEM/ODM partner selection and coordination, ensuring effective execution control, cost structure management, and adherence to project timelines across multiple initiatives.

• Drive cross-functional collaboration with Marketing, R&D, QC, QA, Production, Sales, Finance, and Supply Chain to ensure product quality, market relevance, regulatory compliance, and on-time delivery.

• Ensure Go-to-Market readiness by providing accurate and complete product information to Marketing and Sales teams to support successful product launches.

• Monitor post-launch performance, including sales tracking, consumer feedback, and performance analysis, to support continuous product improvement and lifecycle management.

• Perform other duties as assigned.

Qualifications

• Bachelors degree or higher in Marketing, Business Administration, Food Science, Pharmaceutical Science, Cosmetic Science, or related fields.

• Minimum 5 years of experience in Product Development or New Product Development (NPD).

• Experience working with OEM/ODM partners is an advantage.

• Strong attention to detail with excellent problem-solving and execution skills.

• Ability to manage multiple projects and work effectively under pressure and tight deadlines.

• Strong project management and cross-functional coordination skills.

• Good command of English (written and spoken).