Product Consultant Manager

Key Responsibilities

1. Merchandising Excellence & Standard Setting:

• Define and implement Execution Standards for beverage displays across all channels (Modern Trade & General Trade).
• Ensure strict adherence to Planograms and maximize Share of Shelf (SOS) to maintain brand dominance.
• Conduct regular market audits to ensure product visibility and accessibility meet premium brand benchmarks.

2. Strategic Leadership & Team Development:

• Standardize the SOP (Standard Operating Procedures) for PC Supervisors and Merchandisers to ensure nationwide consistency.
• Develop a Training Roadmap focused on advanced sales techniques, product knowledge, and professional grooming.
• Cultivate a "Growth Mindset" within the team, encouraging staff to propose creative in-store solutions to capture consumer interest.

3. Sales Drive & Innovation:

• Collaborate with Sales and Brand Marketing teams to execute high-impact In-store Activations and promotional campaigns.
• Analyze market trends and competitor movements to develop proactive sales pitches and shelf-management tactics.
• Drive the team to achieve and exceed monthly and quarterly sales targets through innovative engagement.

4. Systems & Performance Management:

• Implement and manage Digital Tracking Tools (e.g., SFA, Mobile CRM) to monitor field activities in real-time.
• Establish clear, data-driven KPIs including Sales Achievement, Shelf Compliance, Call Coverage, and Behavioral Competencies.
• Utilize data analytics to provide transparent performance appraisals and design effective Incentive Schemes that reward high performers.

Qualifications

• Bachelor's degree or higher in Business Administration, Marketing, Human Resources, or a related field.
• 5–7 years of experience in PC/Merchandiser management, preferably within the Beverage or FMCG industry.
• Proven track record in managing large-scale field teams and multi-site operations.
• Tech-savvy with experience in using Mobile Applications or CRM systems for workforce management.
• Strong analytical skills with the ability to translate field data into actionable business insights.
• Exceptional leadership, communication, and problem-solving skills with a results-oriented mindset.