Marketing Executive

Job Purpose:

Support and coordinate the execution of marketing activities and initiatives for Twin Towers Mall, ensuring effective promotion of the mall's retail, F&B, events, and lifestyle offerings. The role focuses on coordinating marketing campaigns, monitoring performance, and maintaining strong communication with tenants, agencies, and internal teams to enhance brand awareness, customer engagement, and visitor experience.

Key Responsabilities:

• Follow up on the execution of marketing plans, campaigns, timelines, and deliverables to ensure activities are implemented effectively and on schedule.
• Contribute creative ideas for marketing campaigns, seasonal promotions, events, and on-ground activations.
• Coordinate with digital marketing agencies and event management agencies to ensure smooth execution of marketing initiatives.
• Monitor social media performance, including reach, engagement, and campaign results, and prepare regular performance reports.
• Coordinate with commercial tenants, including retail and F&B outlets, regarding promotions, announcements, offers, and joint marketing activities.
• Support the planning and execution of mall events, promotional activities, and customer engagement initiatives.
• Ensure marketing materials, announcements, and promotional content are aligned with the mall's brand identity and marketing objectives.
• Follow up on campaign requirements, approvals, and feedback with relevant stakeholders.
• Monitor market trends, competitors' activities, and promotional opportunities to suggest new marketing ideas.

Requirements:

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
• 2–3 years of relevant marketing experience.
• Previous experience in commercial developments, shopping malls, retail, F&B, or lifestyle destinations is highly preferred.
• Good understanding of both digital marketing and on-ground marketing activities.
• Strong communication, coordination, and follow-up skills.
• Creative mindset with the ability to propose new ideas and marketing initiatives.
• Excellent organizational skills and ability to manage multiple tasks simultaneously.
• Proactive, detail-oriented, and able to work effectively with different teams and external agencies.