Digital Marketing Manager
Job Description:
Kindly add your resume link and portfolio link to the cover letter
Duties & Responsibilities
Online Presence & SEO/SEM:
o Manage and improve our websites SEO/SEM to ensure high visibility online.
o Collaborate with our graphic designer to create standout designs and marketing assets.
E-commerce Management:
o Develop and manage landing pages for Amazon, Shopee, TikTok Shop, and Lazada.
o Optimize our presence on these platforms to increase sales and engagement.
Advertising Campaigns:
o Run effective Google and Meta ads to meet our performance goals.
o Work closely with the marketing agency to plan, execute, and optimize campaigns across multiple channels.
o Focus on programmatic buys, display buys, PPC ads, and social media marketing.
Analytics & Reporting:
o Set up campaign reporting and track performance with media agencies.
o Use tools like Google Analytics and Tag Manager to analyze user data, measure conversion funnels, and identify growth opportunities.
o Collaborate with the data and insights team to improve our customer database and marketing dashboard.
Experimentation & Optimization:
o A/B test different strategies to find what works best.
o Continuously refine campaigns to improve key metrics like impressions, CPA, and ROI.
What You Bring:
Proven experience in digital marketing with a strong understanding of SEO, SEM, PPC, and social media marketing.
Proficiency with tools like Google Analytics, Tag Manager, and other digital advertising platforms.
A strong track record of optimizing campaigns to achieve measurable results.
Collaborative mindset with the ability to work closely with teams and external agencies.
Passion for growth and willingness to take initiative in a fast-paced environment.
**Kindly add your resume link and portfolio link to the cover letter
Required Skills:
Digital Marketing Marketing