Digital Content Officer

Department : Sales & Marketing

Reports to : Manager - Digital Content

Role Introduction

The incumbent will be responsible for creating and publishing engaging, high-quality digital content that supports the company's marketing and brand initiatives and providing day-to-day support to the team. This role requires strong writing, editing, and content curation skills, as well as a solid understanding of digital marketing best practices.

Key Responsibilities

• To develop and execute content plans for the company's digital channels (website, blog, social media, email, etc.).
• To produce a variety of content assets, including articles, blog posts, social media updates, and email newsletters.
• To assist in performance marketing campaigns across different digital platforms.
• To create and curate engaging and sharable content to be used across social media and other digital platforms.
• To create, build, test and send email campaigns as well as performance reporting.
• To conduct keyword research and optimize landing pages to maximize campaign performance and drive conversions.
• Daily management of social media channels including community management, scheduling, monitoring and evaluating content.
• To provide support in analysing campaign data and metrics to identify areas of opportunity and optimization.
• To assist with copywriting, graphic editing, and other tasks related to performance marketing.
• To design and produce multimedia content for a variety of digital platforms, social media platforms and marketing materials.
• To optimize content for search engine visibility and user engagement.
• Stay up-to-date with the latest trends in multimedia design and incorporate them into our works.
• To contribute to the development and maintenance of the company's content style guide and brand voice.
• Perform other ad hoc tasks as assigned.

Requirements

• Bachelor's degree in Marketing, Communications or other related fields.
• At least 2 years solid relevant working experience in digital content creation and management.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of content strategy, SEO, and digital marketing principles.
• Advanced computer skills and detailed knowledge of various computer programmes, including a strong proficiency of Microsoft Office Applications, Adobe Creative Suite (Photoshop, InDesign, and/or Illustrator), Canva.
• Knowledge of digital media and social network platforms is preferred (Facebook, Twitter, Snapchat, Instagram, LinkedIn, YouTube, etc.).
• Proficient in content management systems, analytics tools, and social media platforms.
• Ability to work collaboratively with cross-functional teams.
• Passion for digital marketing and staying up-to-date with the latest trends, tools, and technologies in the industry.
• Strong organizational and time management skills.
• Self-motivated, resourceful and positive working attitude.
• Proficiency in both written and spoken English and Chinese.

Full-time

Personal & Application Information

We are an equal opportunity employer. Data collected will be treated in strict confidence and used for recruitment purpose only. Applicants who are not invited for interviews within 8 weeks may consider their applications.