Branding Specialist (Mandarin Speaker)

Job Description

• Responsible for brand strategy planning, brand image building, and localized communication execution for the company in Indonesia.
• Plan and execute local brand events, public relations campaigns, social media operations, and advertising placements tailored to the Indonesian market.
• Act as a communication bridge between headquarters and the local Indonesian team to ensure the effective implementation of HQ brand strategies in the local market.
• Monitor and analyze brand performance, user and customer feedback, and competitor dynamics in the Indonesian market, and provide actionable improvement suggestions.
• Manage localization of brand content (including ChineseIndonesian or IndonesianChinese translations), ensuring accuracy in language and cultural expression.
• Maintain cooperative relationships with local media, PR agencies, content creators, and platform partners.
• Participate in cross-functional projects such as marketing promotions and client campaigns to enhance brand influence in Indonesia.

Job Requirements

1. Proficient in Chinese (listening, speaking, reading, writing) with strong Indonesian language skills.
2. Able to manage brand communication in multicultural environments.
3. Bachelors degree or above, preferably in Marketing, PR, Communications, New Media, or Business Management.
4. Experience in branding, marketing, content, or communications are preferred
5. Strong understanding of branding frameworks, media relations, and communication strategies.
6. Creative, strong in planning, commercially aware, and knowledgeable about industry trends.
7. Familiar with TikTok, Instagram, Facebook, and local content ecosystems.
8. Skilled in content planning and copywriting.
9. Able to independently produce branding materials, proposals, and advertising scripts.
10. Strong analytical and logical thinking skills.