Brand Manager (Mandarin Speaker)

Job Description

• Responsible for brand strategy planning, brand image building, and localized communication execution for the company in Indonesia.
• Plan and execute local brand events, public relations campaigns, social media operations, and advertising placements tailored to the Indonesian market.
• Act as a communication bridge between headquarters and the local Indonesian team to ensure the effective implementation of HQ brand strategies in the local market.
• Monitor and analyze brand performance, user and customer feedback, and competitor dynamics in the Indonesian market, and provide actionable improvement suggestions.
• Manage localization of brand content (including ChineseIndonesian or IndonesianChinese translations), ensuring accuracy in language and cultural expression.
• Maintain cooperative relationships with local media, PR agencies, content creators, and platform partners.
• Participate in cross-functional projects such as marketing promotions and client campaigns to enhance brand influence in Indonesia.

Job Requirements

Language & Cultural Competence

• Proficient in Chinese (listening, speaking, reading, and writing) with strong Indonesian language skills.
• Strong cross-cultural understanding and coordination skills between China and Indonesia.
• Able to manage brand communications effectively in a multicultural environment.

Educational Background

• Bachelor's degree or above; majors in Marketing, Public Relations, Communications, New Media, or Business Management are preferred.

Work Experience

• At least 5 years of experience in branding, marketing, content, or communications, with a minimum of 1 year in a managerial role.
• Experience in brand management at a well-known company is preferred.

Professional Skills

• Solid understanding of branding frameworks, media relations, and brand communication strategies.
• Strong planning and creative abilities in brand strategy; commercial sensitivity and good judgment.
• Insight into business models, industry trends, and potential opportunities.
• Proven experience in product planning and marketing campaigns, with successful "0 to 1" project cases.

Local Market Knowledge

• Deep understanding of Indonesian culture and consumer behavior.
• Familiar with the content ecosystem and communication mechanisms of platforms like TikTok, Instagram, and Facebook.

Marketing & Copywriting Skills

• Skilled in content planning and copywriting.
• Able to independently create branding materials, event proposals, and advertising scripts; creative and resourceful.

Data & Project Management Skills

• Strong analytical and logical thinking.
• Excellent communication and project management abilities.
• Capable of optimizing strategies based on campaign performance.
• Able to identify highlights in brand messaging and product promotion while maintaining consistent brand tone.

Communication & Collaboration

• Strong communication and cross-departmental collaboration skills.
• Able to effectively align HQ and local resources to drive brand projects.

Accountability & Problem Solving

• Strong sense of responsibility and results-oriented mindset.
• Proactive in facing problems, able to make quick judgments and propose practical solutions.