Digital Marketing (Beauty&Fashion)

Key responsibilities:

• Include guiding and mentoring the marketing team to accomplish campaign and sales targets.
• Oversee all e-commerce operations and digital marketing strategies.
• Set and oversee marketing budgets to maximize ROI.
• Track analytics, sales funnels, and campaign KPIs; offer insights and action plans.
• Manage promotional calendars and platform campaigns (such as Flash Sales and Live sessions).
• Collaborate with influencers, key opinion leaders, and creative teams to produce focused, high-converting campaigns.
• Analyze market trends and competitor activities to change strategy and remain competitive.
• Foster innovation in online interaction, content forms, and performance marketing campaigns.

Requirements: 

• Bachelor's degree in marketing, business, communication, or similar discipline.
• A minimum of two years' experience in digital marketing or e-commerce.
  
• Thorough understanding of e-commerce platforms (Shopee, Lazada, and TikTok Shop).
• Passion or experience in the beauty, fashion, or personal care industries is strongly preferred.
• Experience with digital ad platforms (Meta Ads, TikTok Ads, Shopee Ads) and analytics tools (Meta Insights).
• Data-driven attitude with excellent analytical and problem-solving abilities.
• Excellent leadership, project management, and cross-functional collaboration skills.
• Open-minded, responsible, detail-oriented, and enthusiastic about learning and development.