Senior Marketing Manager (Asia)

• Develop and execute a global marketing strategy.
• Conduct market research on trends and competition.
• Identify and pursue market expansion opportunities.
• Strengthen brand positioning as a premium brand.
• Boost visibility through PR, influencers, and partnerships.
• Promote sustainability and ethical business practices.
• Plan and manage multi-channel marketing campaigns.
• Collaborate with creatives for compelling content.
• Implement digital strategies (social media, SEO, email).
• Drive e-commerce growth through data-driven marketing.
• Enhance online customer experience and brand consistency.
• Develop omnichannel strategies for engagement.
• Build strong distributor and retail partnerships.
• Provide brand guidelines and support to partners.
• Monitor and optimize distributor performance.
• Track and analyze marketing campaign effectiveness.
• Define KPIs and adjust strategies accordingly.
• Manage marketing budgets for maximum ROI.
• Lead and mentor a high-performing marketing team.
• Foster innovation and professional growth.
• Ensure collaboration with sales, product, and operations.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• Minimum of 5 years of marketing experience, with at least 3 years in international markets.
• Proven experience in luxury, beauty, or wellness brands, particularly in Asia.
• Expertise in digital marketing, leadership, and data-driven decision-making.
• Strong passion for wellness and awareness of industry trends.
• Strong English proficiency; ability to communicate in Chinese is beneficial.