Head of Marketing (e-commerce platform)

Senior Marketing Manager to lead a digital team, onboard clients, and oversee their marketing campaigns. A digital expert across strategy, media, content, and creative, with a strong understanding of e-commerce platforms. Provide strategic advice, collaborate with various teams, and be the go-to person for digital marketing expertise, driving campaign success and business growth. Problem-solving and initiative are key.

Responsibilities:

• Increase account acceptance of various Marketing Solutions and Insights Services.
• Strengthen partnerships with digital partners (Google, Facebook, Line), platforms (Lazada and Shopee), and brand partners.
• Provide expert recommendations for optimal use of digital marketing services.
• Create an annual digital marketing solution roadmap
• Analyze campaign performance for long-term results
• Ensure brand KPIs are met
• Collaborate with management on new marketing initiatives
• Advocate for internal adoption of our proprietary ad-tech tool.
• Overseeing business development and sales to drive growth.

Qualifications:

• Bachelor's degree or equivalent.
• Requires 8+ years of relevant experience in E-commerce or Digital Marketing. Previous expertise managing e-commerce Performance Marketing strategies and clients is a significant benefit.
• Demonstrates strong analytical skills and makes data-driven recommendations.
• Demonstrates strong interpersonal, relationship, communication, listening, and negotiation skills.
• Developed brand e-commerce strategy and translated it into annual and monthly activation plans.
• Developed digital campaign plans for brand and acquisition objectives.
• Analyzed data and suggested performance improvements.
• Worked with CRM systems.