Brand & Marketing Communications Manager | Automotive

The Brand and Marketing Communication Manager will be responsible for developing and executing effective brand and public relations strategies to enhance the company's reputation, build strong relationships with key stakeholders, and increase brand awareness. This role will require a deep understanding of the automotive industry and the ability to navigate complex marketing landscapes.

Key Responsibilities

• Brand Strategy: Develop and implement comprehensive brand strategies that align with the company's overall business objectives.
• Marketing Communication: Oversee the development and execution of integrated marketing communication campaigns across various channels.
• Digital Marketing: Create and manage effective digital marketing strategies, including website management,social media, SEO/SEM, and email marketing.
• Content Management: Develop and oversee the creation of high-quality content, such as press releases, articles,and social media posts.
• Performance Measurement: Track and analyze brand and marketing performance metrics to measure campaign effectiveness and identify areas for improvement.
• Public Relations: Build and maintain strong relationships with media outlets, industry influencers, and key stakeholders.
• Media Relations: Secure positive media coverage for the company through proactive media outreach and relationship building.
• Crisis Communication: Develop and implement crisis communication plans to mitigate reputational risks.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• Minimum 5 years of experience in brand management, marketing communication, or public relations within the automotive industry.
• Strong understanding of the automotive industry and its key trends.
• Excellent presentation and communication skills, both verbal and written.
• Ability to build and maintain strong relationships with a diverse range of stakeholders.
• Adaptability to various markets and cultures.
• Analytical skills for effective budget management and performance tracking.
• Proficiency in English and Thai.
• Strong planning, strategic thinking, and problem-solving skills.
• Excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams.
• Highly self-motivated and capable of inspiring and leading a team.
• Creative thinking and a strategic mindset.
• Willingness to perform additional tasks as needed.