Job Openings
Digital Strategic Planner
About the job Digital Strategic Planner
- Meeting with clients to assess their digital marketing needs and objectives.
- Develop a deep understanding of the product, competitors, industry, and market objectives of each campaign/project.
- Ensure all necessary information is put in the brief.
- Create strategic proposal based on client requirements.
- Research on data to retrieve insights.
- Monitor ad delivery and recommend campaign optimization options to ensure successful campaign delivery.
- Monitor campaign performance and ensure media buys are properly executed through media plan.
- Identify online media buying opportunities where client can benefit from planning long-term.
- Be able to set hypothesis and assumptions and back up with research.
- Establish campaign metric to measure campaign effectiveness.
- Collaborate with a cross-functional team, including sales team, account team, content team, product, and project manager.
- Keep up with the trends and updates in the digital marketing industry.