Marketing Director - Skincare

• Initiate effective marketing strategies aligned with company goals, pinpoint target audiences, and create impactful messaging.
• Lead campaigns across diverse channels like social media, email, influencers, traditional ads, and stores.
• Maintain brand consistency through messaging, visuals, and market research, including pricing and promotions.
• Stay updated on industry trends, competition, and customer preferences to uncover opportunities and challenges.
• Manage online efforts including social media, content, SEO, and PPC advertising.
• Monitor campaign results, analyze data, and offer insights for refining future strategies while managing budgets effectively.

Qualifications

• A Bachelor's degree in Marketing, Business, or related fields. A master's degree is beneficial.
• Valuable prior experience in skincare or beauty marketing due to the unique industry dynamics.
• Strong understanding of marketing principles, branding, market segmentation, consumer behavior, and campaign management.
• Familiarity with digital tools like social media, email marketing, Google Analytics, and content management systems.
• Capability to create compelling strategies resonating with target audiences.
• Experience leading teams, collaborating across departments, excellent written and verbal communication skills.