B2B Marketing Lead

Responsibilities

• Responsible for planning and implementing marketing activities, branding, digital engagement, collaborations, and market development initiatives based on a deep understanding of the company, customers, rivals, channel, and marketing/digital funnel.
• Lead and manage marketing campaigns/projects to enhance the company brand's value proposition in the market.
• Work closely with Digital Marketing team to drive digital marketing activities to optimize search and content marketing.
• Capable of using a variety of media outlets, including EDMs and new media, that are appropriate for online brands.

Qualifications

• At least 6 years of demonstrated expertise developing and implementing marketing strategies in a B2B/B2C context.
• Strong experience in advertising/marketing communications concepts and campaign management.
• Good command in English is a MUST